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Toothless Commercials Don’t Work

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(10/31/2015 12:11:06 AM)   Flag as inappropriate content
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(8/20/2013 3:50:59 PM)   Flag as inappropriate content
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(7/1/2013 8:34:48 AM)   Flag as inappropriate content
The writing and production of local, commercial content is the very first priority of any radio station. But, enough of my wet dreams.

If only more jurisdictions would make that kind of audience and advertiser abuse a felony - which it is. Offering "poor" or "I didn't know." as a defense, would only get an extra 90 days in the hole tagged on.

- Ronald T. Robinson
(6/26/2013 9:13:14 AM)   Flag as inappropriate content
I've always thought that any copy writer who uses the phrase "For all your ___ needs" in a spot ought to be fired; any advertiser who wants that phrase in a spot needs to be educated about the difference between radio and the yellow pages.
- Terry Etter

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