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(SPORTS TALK) Callers Are Horrible for Radio

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(6/26/2013 12:15:03 AM)   Flag as inappropriate content
This is brilliant commentary.
Throwing callers on the air is a form of pandering. It also demonstrates that the host is unprepared with content and/or has no formidable guests lined-up who can carry the topic. Callers may get the impression they are participating. Listeners are just tolerating it - barely.

Even when listeners/callers-in are pre-screened, the likelihood the calls will go sideways are very high indeed. Too high.

- Ronald T. Robinson

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