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October 6, 2014:
The DASH Issue
CEA President/CEO
Gary Shapiro





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Are You a Squirrel Chaser?



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(9/13/2013 2:33:18 AM)   Flag as inappropriate content
ef8GOw Very good blog.Much thanks again. Really Cool.
- NY
(9/7/2013 5:48:49 AM)   Flag as inappropriate content
Syy7Ws Thanks-a-mundo for the article.Really looking forward to read more. Keep writing.
- NY
(9/6/2013 1:25:03 PM)   Flag as inappropriate content
97s99u I really like and appreciate your blog article.Thanks Again.
- NY
(9/6/2013 2:25:45 AM)   Flag as inappropriate content
Ga7ZrV wow, awesome article post.Really looking forward to read more. Fantastic.
- NY
(6/17/2013 4:16:32 PM)   Flag as inappropriate content
I encourage our sales staff to work all kinds of accounts, but to limit their small budget accounts to just a handful. It takes just as much energy and creativity to get a new account, large or small, on the air. And it has been my experience you get the most grief with smaller accounts.
- Dennis Martin
(6/16/2013 12:29:43 PM)   Flag as inappropriate content
Paul,
Great article. I shared it with my sales team because I find that even in New York City we have squirrels. It really comes down to return on investment for our sales team. They need to invest their time with accounts that pay the biggest dividends. I've worked in markets 1, 55 and 125 and I think your advice applies to all of them. We do a considerable amount of direct business on our stations and we are growing it by focusing on bigger game.

- Doug James WBLS/WLIB
(6/14/2013 2:07:22 AM)   Flag as inappropriate content
To make a comment like:
"...squirrel-sized accounts can sometimes turn into medium-sized accounts and medium-sized accounts can turn into big accounts. But often they don’t..."
Just shows you weren't doing your job. That's why you do a CNA and see if radio is a good fit. If it is, that business will grow. Most businesses start out small. I would rather be on the ground floor with that business you will help grow. If you manage expectations, you won't have the problems you encountered.

- Dubai? Really?


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