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How To Write Effective Copy In 2013



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(9/5/2013 10:19:11 PM)   Flag as inappropriate content
lny9OE Enjoyed every bit of your blog.Thanks Again. Great.
- NY
(9/5/2013 8:56:40 PM)   Flag as inappropriate content
bY9hQt I think this is a real great post.Really thank you! Keep writing.
- NY
(6/16/2013 11:59:14 PM)   Flag as inappropriate content
I have followed Roy for many years. I work in radio, & not in programming, sales, or creative, & I've attended many of Roy's presentations & lessons. Yes, sometimes he comes across with a "larger than life" ego, he can be a little condescending at times, but he knows the power of radio, inside out, how to reach listeners, captivate them, & make clients of your station rich. Don't fault someone for being a good negotiator, learn from it, from his teachings, & become better at what you do!
- Ken
(6/13/2013 4:58:37 PM)   Flag as inappropriate content
And you somehow thought a visit by a "Wizard" would be painless?
- Jim
(6/1/2013 5:51:51 PM)   Flag as inappropriate content
Roy, these are really great. You're a great believer in radio and what it brings to the advertiser...BUT why do your media buyers treat radio stations so poorly in the negotiation process? It seems there the two sides to your mouth and we only hear from one in public forums like this Sooner or later your clients will suffer as the local radio stations refer to them as toxic key accounts that they dread the annual negotiation process....and the spots are freely shifted to the edges of day parts
- Herb Tarlek


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