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October 6, 2014:
The DASH Issue
CEA President/CEO
Gary Shapiro





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And so our contribution to the progress of higher thought continues. Treat everyone like an idiot and, in the end, there won't be any need for higher thought. Of course, that's when progress dies and we all sit around telling toilet jokes. Advertising represents humankind's lowest aspirations.
- Jack Sprowl
(5/19/2013 10:05:11 AM)   Flag as inappropriate content
Thanks, Steve. I'll take that as a "heads-up". :)
Meanwhile, we ought not to forget the original premise that radio desperately needs more "creative" in the commercial mix. The discussions about what is appropriate or not will always continue.

This premise, by the way, is definitely not a given. Too many broadcasters operate under the assumption that, and I quote, "Creative doesn't sell!"

- Ronald T. Robinson

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