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Radio's Elite Lack Of Vision

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(10/26/2013 5:46:03 AM)   Flag as inappropriate content
sTBC7v A round of applause for your blog. Really Cool.
- NY
(9/13/2013 12:55:09 AM)   Flag as inappropriate content
cfVBO2 Say, you got a nice blog.Much thanks again. Want more.
- NY
(9/12/2013 1:59:11 PM)   Flag as inappropriate content
z2h0fZ Very good blog post.Really looking forward to read more.
- NY
(9/6/2013 1:37:35 AM)   Flag as inappropriate content
Gd0gxR Major thanks for the blog article. Great.
- NY
(4/18/2013 7:06:45 AM)   Flag as inappropriate content
While Ted's admonition (below) could be stated as "Up the quality of our broadcasts." it would be a disaster to ask any audience what they want.
This was the very strategy that helped to wreck radio many years ago - even before the consolidators nailed the coffin lid. Anybody remember "More Rock - Less Jocks"...? That came from "research" of audiences.

It is, rather, incumbent on management to find out: To what audiences will respond favorably. And that won't fall out of some GM's butt.

- Ronald T. Robinson
(4/17/2013 10:12:57 AM)   Flag as inappropriate content
The fresh ideas need to come from the GM's, the PD's and the AE's. You're the ones that are suppose to know your audience and what they want. I've always said, "Give your audience what they want and what they can't find elsewhere and you'll generate a loyal audience." Does your station have an on-line survey? A feedback forum? How do you find out what your audience wants if you don't ask them? And then get creative and implement some fresh out-of-box ideas. And make sure that your AE's who are responsible normally for approximately 20% of your station content don't turn out the type of crap that Roy mentions these so-called "Award-Winning" agencies apparently are still doing. Involve, entertain, educate and motivate!
- Ted Hollo
(4/17/2013 8:59:08 AM)   Flag as inappropriate content
The challenge, as Roy may agree, is about breaking through the dogma laid down over a few generations of broadcasters. It is a formidable challenge, too, as evidence has less value that (perceived) interest.

Plus, particularly in this Radio Ink environment, we are talking (mostly) to those who value control over affect. "Nobody tells me how to run my business!"
Tough room.

- Ronald T. Robinson

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