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(3/15/2013 2:56:38 AM)   Flag as inappropriate content
Perhaps we're missing the point. Us old fogies are still dedicated to kilowatts, cars and maybe LPs. A growing share of consumers are comfortable with non-radio sources, and even without cars. Network formats and traditional broadcasting are eroding, thanks to alternate technologies. How fast is the slide, and will it stop at some balance between access to a common experience (radio) on the one hand, and reliance on one's own personal library on the other? I think localism slows the slide.
- Darryl Taggerty
(3/14/2013 3:14:47 PM)   Flag as inappropriate content
Excellent Point Chuck. The "passive" nature of our medium is also what has made it especially resistant to the erosion that has hit TV and Newspaper. The vast majority of people (93%) like music but it isn't an overriding passion. They are happy with the familiar and comfortable music radio plays. Those that want deeper cuts left us when they had access to 8 tracks.
- Realist
(3/14/2013 12:17:30 PM)   Flag as inappropriate content
Not all transmitters will go dark but reality now says that some most likely will. The consumer has so many choices. The only thing that counts, to you, is that your transmitter will remain valuable. This means taking chances with new programming. Radio is today more exciting and more dangerous than in half a century. ENJOY!
- Daniel P. Mitchell

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