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August 18:
Focus On Independents
Digity CEO Dean Goodman




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A Cold, Harsh Reality For Radio



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(3/21/2013 1:10:59 AM)   Flag as inappropriate content
Hogwash!.....It will never happen.....Just because this guy said it doesn't mean it's true!
- Sonny Romano
(3/19/2013 1:34:05 PM)   Flag as inappropriate content
personally in my cars am/fm has already been axed now for a few years and the kids i know dont understand why there is 10 minutes of ads after a few songs. am/fm radio lost out a few years back when they canned all local show for tapped syndicated shows and How about hd radio? they dont even advertise this what a waste of bandwith they could have made this a money maker but instead abandoned it to die a slow death.
- curtis
(3/18/2013 10:01:59 PM)   Flag as inappropriate content
So let me get this strait. Because someone believes that young kids aren't listening to AM/FM, in two years all cars will have no AM/FM receivers? You forgot to ask one question. Did anyone notice that most all people who buy cars aren't kids? So because kids might be two years older in two years, we will just completely eliminate radios. For years they have been saying that all the other forms of video viewing will kill television. Funny TV viewing is at an all time high. What a silly article.
- Walter
(3/18/2013 10:01:56 AM)   Flag as inappropriate content
Radio is suffering from the same mindset that is making newspapers obsolete: lack of addressability. Until broadcasters and manufacturers commit to using relatively low-tech engineering to allow the tailoring of commercial messaging to demographic sub-audiences, the attrition will continue. Who needs to listen to hours of irrelevant messaging when so many non-commercial options exist. And nobody is worse served by the antiquated model than the advertisers.
- Piper Stevens
(3/18/2013 8:43:06 AM)   Flag as inappropriate content
I don't think that conventional radio will ever really go away, but I do think that things are changing, with internet and satellite radio rising up. Also, I don't think terrestrial radio really gives me the options that I want with all their restrictive playlists and other restrictions.
- Shemp9971
(3/17/2013 8:32:24 PM)   Flag as inappropriate content
Keep this in mind. Digital (internet, satellite & HD) all have to pay PERFORMANCE fees to artists, record companies, etc.) ... over-the-air radio stations don't. These are HUGEMONGUS expensive and arbitrary fees providers will have a difficult problem that AM/FM radio will have funding. Many over-the-air stations abandoned simulcasting over the internet for this reason.

People are CHEAP ... they are simply NOT willing to pay for radio ... a lesson XM and Sirius learned the hard way. What is more likely is that iPods, cell phones and other streaming players will rule the day and the next generation of cars will have bluetooth and line inputs where the customer provides his own content source.

Cheers,
Tony

- Tony
(3/13/2013 10:24:59 AM)   Flag as inappropriate content
Radio Adds More than 1.6 Million Weekly Listeners, According to the RADAR March 2013 Report. The body of the report says that "teens aged 12 to 17 shows the largest gains among the major age demographics". Epic fail, Chicken Little. You stir the pot and scare us so we read about this "crisis" on your website and feed your ego. Where is your integrity? Are you a cheerleader for radio or not? Instead of reporting on Viacom's study, you should be well armed with facts to roundly disprove it.
- Mike


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