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What Is Nielsen's Plan For Radio?
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Nielsen's Farshad Family

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A Cold, Harsh Reality For Radio

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(3/11/2013 8:42:26 AM)   Flag as inappropriate content
Kvetch, kvetch, kvetch ...

Today, terrestrial & transmitter-driven radio is about as relevant as the rotary dial telephone or black & white television. Sorry, but its true.

I knew this day was going to come when the old "7-7-7" and strict timetable ownership rules were relaxed via the "updating" of the Communications Act of 1934 -- not to mention 21st Century digital technology.

But for now, here's to all of the "radio industry panel discussions" and their related hoopla & patter.

Eventually, I'll be able to read all about it in a Shriner's Temple, VFW Hall, or Moose Lodge newsletter ... because that's where the discussion will be held -- due to the "cost effectiveness" of the venue. April's just around the corner -- so remind your sales managers that it's their turn to chip in for the doughnuts.

- Saul Gefiltestein
(3/11/2013 8:35:18 AM)   Flag as inappropriate content
This brings up some interesting issues for terrestrial radio if this does happen.

1. So with more listening online and the increased royalty costs associated the increase in will that affect the bottom line for the smaller stations? Will it drive them out of business?

2. In regards to advertisers especially local advertisers..ok so a station has a ton of listeners, but they are from areas 500 miles away. Wont help local advertisers and thus will the buy more tv or other media?

- Brian
(3/11/2013 7:34:55 AM)   Flag as inappropriate content
It sounds like this ship has sailed, Eric. Your idea -- offered almost apologetically -- to call for government requiring AM/FM in cars is ridiculous; it's the same "government interference" that most people -- conservative or liberal -- despise.

You realize, don't you, that people can buy smartphones with AM/FM if they really want to hear local stations?

"Give the people what they want," you have always seemed to say. Have you changed your position now to say, "Make the people want what we're giving them!" (I bet you won't post THIS comment!)

- Jeremy Mott
(3/10/2013 9:37:53 PM)   Flag as inappropriate content
I don't doubt that this trend is taking shape, but I do doubt the veracity of this article given its piss-poor reporting. Not only is the dateline off by a year, but none of these quotes or indirect statements are attributed to any specific panelist.

You might start by getting their actual names, then work up a follow-up piece with the level of detail necessary to express the importance of this news.

Better yet, did anyone record the panel?

- John Anderson
(3/10/2013 7:19:04 PM)   Flag as inappropriate content
@Virginia If radio is how you find new music, boy, are you missing out.

There's a whole `nother world -- no, a *universe* out there on the Internet. Check out BBC Radio 3's "Late Junction" and "World on 3" for an ear opening virtual festival of new and *interesting* music. Heck, even their jazz programming beats the socks off of anything stateside.

And then check Radio 6 for music you'll never hear on your local "cluster" (and what an appropriate name that is, even if it's only half a word).

- Steve
(3/10/2013 7:07:05 PM)   Flag as inappropriate content
This can only be about revenue. Now that advertisers expect and demand statistical data with regard to listening habits it is obvious the corrupt methods of reporting used in the past would be under attack.

Someone, somewhere has obviously made the case that am/fm is no longer an asset and is now viewed as a liability.

- Chris Boardman
(3/10/2013 5:57:27 PM)   Flag as inappropriate content
Yet again, an industry acts surprised when the world around it changes after behaving like an ostrich for years.

So, what's up? Could it be the patronising & marketing-led straplines & features, ridiculously high rotation major-label-driven playlists, poorly executed spot ads, repetitive playout of messages, over compression leading to listener fatigue, DJs/hosts scared to show true character and just enthusing endlessly like Apple Store salespeople, or doing '10 in a row' in a world of iPods?

- Drew White

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