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What Is Nielsen's Plan For Radio?
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Nielsen's Farshad Family


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A Cold, Harsh Reality For Radio



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(3/11/2013 12:57:49 PM)   Flag as inappropriate content
How would the Radio world be reacting to the potential loss of AM/FM in new cars if it had embraced the Internet 20 yrs ago and seriously developed new revenue streams long before their primary revenue source was jeopardized? Even then the word was that the Internet would change the landscape and the way people get their entertainment, news and info. Radio needs to wake up to meet the expectations of audience and advertisers who have said what they want and it’s not traditional Radio.
- Robert Jenkins
(3/11/2013 12:51:43 PM)   Flag as inappropriate content
"If this is true -- and these people have no reason to mislead us"

Eric, these people have EVERY reason to mislead us. You were speaking to a panel that hopes to eliminate AM/FM and instead sell dashboard real estate at VERY lucrative prices to digital services like Microsoft Sync.

In short, these people have a clear agenda to claim that AM/FM is dead and internet is the only thing that'll be there. You CANNOT take them at their word.

- Aaron Read
(3/11/2013 11:55:16 AM)   Flag as inappropriate content
Of course AM/FM will always be an option.
Although, it will only be available as an added cost and not included in the basic package.


- K3HY Communications
(3/11/2013 11:42:04 AM)   Flag as inappropriate content
Kned I can't believe your comment that the "internet is not real time"...Huh??! Are you living in a cave??!! And it's incredible how you and some other neanderthals on this site, are attacking the messenger (Eric the writer) of this reporting.
A knee-gerk, defensive reaction. Sorry, but AM/FM is done...although it had a great 100 year run.

- Bob
(3/11/2013 10:01:45 AM)   Flag as inappropriate content
The internet is not real time and will never be. The internet isn’t instantaneous. So what’s a few seconds to a few minutes in getting real time information? Democrats or Republicans will mandate a radio be installed in all vehicles. No politician will be on the outside the public safety issue. take the EAS down then. get that real time traffic report, Wx info or ball game - never on the internet. move. stop the sky is falling crap eric.
- Kned
(3/11/2013 9:35:24 AM)   Flag as inappropriate content
Ladas and Edsels got pulled off the road. Jeeps and Caravans - they keep building.
The engineers already know what they are doing. Call in the designers. Today!

- Ronald T. Robinson
(3/11/2013 8:42:26 AM)   Flag as inappropriate content
Kvetch, kvetch, kvetch ...

Today, terrestrial & transmitter-driven radio is about as relevant as the rotary dial telephone or black & white television. Sorry, but its true.

I knew this day was going to come when the old "7-7-7" and strict timetable ownership rules were relaxed via the "updating" of the Communications Act of 1934 -- not to mention 21st Century digital technology.

But for now, here's to all of the "radio industry panel discussions" and their related hoopla & patter.

Eventually, I'll be able to read all about it in a Shriner's Temple, VFW Hall, or Moose Lodge newsletter ... because that's where the discussion will be held -- due to the "cost effectiveness" of the venue. April's just around the corner -- so remind your sales managers that it's their turn to chip in for the doughnuts.






- Saul Gefiltestein


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