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A Cold, Harsh Reality For Radio



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- kiblleyi
(4/16/2013 12:45:22 PM)   Flag as inappropriate content
Was this article written on March 8, 2012 or March 8, 2013?

I'm citing this for a paper and I'm not 100% certain that this is correct.

- Meghan
(4/9/2013 10:17:01 PM)   Flag as inappropriate content
Radio is fine. Terrestrial transmitters are dying out. I'm 50 years old and even I know that.
- Lyn
(4/3/2013 6:43:13 PM)   Flag as inappropriate content
Just one thought on young people's "lack of interest" not being backed up by Arbitron data. Keep in mind, the two pieces of data don't have to be in conflict with each other. Just because they are still listening, doesn't mean they are interested or feel strongly about it. Could be what GM is hearing from young people is that they want more options other than radio, and if those options are there, they could care less if radio isn't one of them.
- JG
(3/31/2013 6:59:03 PM)   Flag as inappropriate content
Part 2. AM should have gone away forty years ago according to the article's logic. Yes the number of people listening to AM/FM only will get smaller and smaller, but it will still be offered as an option for many more year. Eventually it will become a "quaint" option for only the senior crowd, but broadcasting will be around for a long long time. So, gear up to handle the new, but don't plan on dropping the old broadcasting, plan on supporting both.

- KV


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