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Have We Reversed Radio's Role?

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(9/5/2013 9:26:14 PM)   Flag as inappropriate content
YiMeLc wow, awesome blog post. Really Great.
- NY
(3/8/2013 10:16:41 AM)   Flag as inappropriate content
Oddly enough, station managers generally don't want on-air people to be on the air. They want them to be bloggers instead. Listeners are being driven away from stations' signals and toward stations' websites for even the most basic of information, such as community events announcements and school closings. If radio is dying, it's from self-inflicted wounds.
- Terry Etter
(3/4/2013 10:57:31 AM)   Flag as inappropriate content
You're out of line, Kevin. (Just so's you know.) :)
Lisa is up against it, too. She, like other teachers and trainers, is given Spam and told to make Chateaubriand - for two.

- Ronald T. Robinson
(3/4/2013 8:01:07 AM)   Flag as inappropriate content
I agree with one thing on commercials...they are, in many cases, truly becoming not listenable. Copy that is given me is anywhere from :05 to :10 seconds too long routinely...which forces me to read every spot rapid fire, take out breaths, time squeeze...and it's all the same trite, overused crap. Can't we go back to having real copy specialists for spots...if we can't have more air talent?
- Kevin Fodor
(3/4/2013 12:47:22 AM)   Flag as inappropriate content
While I have no argument with Lisa's admonition to let the talent be creative etc., I have to wonder: What talent? Where? When? How?

Would this be the talent that is V/T'ed across numerous stations? Would this be the talent that was hired for a buck and a quarter an hour to replace the seasoned pro? Will this be happening at both ends of a 40-minute sweep?

The practice of generating huge piles of commercial garbage and dumping it in the same location might require some attention.

Making the commercials actually listenable would be a first step. That is, presuming people can be found who could do that sort of thing.

Unfortunately, Lisa is stuck in the same bind as everybody else - she is obliged to work with the traditions, material and people provided.

- Ronald T. Robinson

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