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Spots – What A Load



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(9/7/2013 3:41:50 PM)   Flag as inappropriate content
uRp9T2 A round of applause for your post. Keep writing.
- NY
(2/28/2013 11:09:09 AM)   Flag as inappropriate content
An edit capacity would be nice, too. :)
Meanwhile, Steve - and this best be kept on the down low - since radio works best when presented by generating emotions in the audience, "irritation" is one of those emotions. Consequently an irritating spot can be quite impactfull.
The downside is: It's not good for the audience overall - relative to maintaining listenership.

- Ronald T. Robinson
(2/28/2013 11:04:30 AM)   Flag as inappropriate content

- Ronald T. Robinson
(2/27/2013 11:17:09 PM)   Flag as inappropriate content
BTW, why does RadioInk's silly comment system have such a low limit on characters per comment? What is this? Twitter?

Oy.

- Steve
(2/27/2013 11:15:46 PM)   Flag as inappropriate content
[continued]

Well, the client was ecstatic.

And it ran in high rotation -- for MONTHS.

We all wanted to slit our throats.

And the darned thing apparently WORKED.

Go figure.

- Steve
(2/27/2013 11:13:52 PM)   Flag as inappropriate content
Sometimes, perhaps more frequently than we care to admit, it's the client who wants the dreck.

Back when I was in the business, we had a client who was never satisfied, no matter how hard we worked to come up with creative product. So one day, after a couple or three beers at lunch, we came back and wrote the most horrible piece of garbage we could think of. A cliche-ridden laundry list of numbers, products, and prices. The phone number repeated dozens of times.
[more]

- Steve
(2/27/2013 3:37:53 PM)   Flag as inappropriate content
One of our goals, Phil, could be: To become an advertiser's Prime Medium with TV, Print and Online being the support media.
But, it will take a great deal more than just finding other ways to "tell our (shabby) 'story'."
Of course, doing any of this is even more difficult with our bellies on the ground and our heads up our butts.

- Ronald T. Robinson

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