Making Radio Stronger In A Disaster
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Pandora CEO Pounds Radio's Weak Spot
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(3/1/2013 12:44:30 PM) Flag as inappropriate content
I've always been more concerned about the station's/show's overall presentation. We (radio) have forgotten how to perform well constructed stopsets...and, have given-up on doing them. No one tries to keep a listener through the commercials. Stopsets were crafted as any other on-air element...and was worth listening to. Or at least not punching away from. In the last ten years I've heard one stopset that kept me: the commercials were not offensive...by accident I'm sure...
Joe, keep terrestrial radio bent over! LMFAO!!!
I've worked radio for 37 years, mostly smaller markets and I don't ever apologize for my spotload. Competition forces me to keep my rates low, so I'm forced to do what all radio announcers should know how to do...keep an audience interested so they listen to the commercial break. If I'm not able to do that, I've failed as an announcer. The lions share of broadcasters think playing music is their job which is a misguided belief. It's a business, treat it as such.
What we're talkin' here are apples and arseholes. (I'll leave it to others to determine which is which.)
We are our own worst enemies. Pandora is just another big streamer. Time to tend to our own knitting - exclusively.
When I read some of these comments about the alleged strength of local radio and the supposed weakness of Pandora, I recall Shakespeare's line, "Methinks thou doest protest too much!"
I think Joe makes Pandora sound extremely vulnerable. If radio lowered the spot count tomorrow, he may be seriously in trouble. So why not drop all the barter, all the remnant stuff, and drive rates for our increased demand?
Win win for us. Lose lose for them.
As Joey & others have said, non-com is the deal. Working for a major Christian music network, we only have 2 stopsets per hour with either a 60 second or two 30 second local avail for either promotion or business partner spot. We are informative, ontop of breaking events, etc.
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(3/1/2013 12:44:30 PM) Flag as inappropriate content
I've always been more concerned about the station's/show's overall presentation. We (radio) have forgotten how to perform well constructed stopsets...and, have given-up on doing them. No one tries to keep a listener through the commercials. Stopsets were crafted as any other on-air element...and was worth listening to. Or at least not punching away from. In the last ten years I've heard one stopset that kept me: the commercials were not offensive...by accident I'm sure...
- S!ick
(2/15/2013 2:10:05 AM) Flag as inappropriate contentJoe, keep terrestrial radio bent over! LMFAO!!!
- I hate Bob Struble!
(2/14/2013 9:55:22 PM) Flag as inappropriate contentI've worked radio for 37 years, mostly smaller markets and I don't ever apologize for my spotload. Competition forces me to keep my rates low, so I'm forced to do what all radio announcers should know how to do...keep an audience interested so they listen to the commercial break. If I'm not able to do that, I've failed as an announcer. The lions share of broadcasters think playing music is their job which is a misguided belief. It's a business, treat it as such.
- Mike Danvers
(2/14/2013 9:52:01 PM) Flag as inappropriate contentWhat we're talkin' here are apples and arseholes. (I'll leave it to others to determine which is which.)
We are our own worst enemies. Pandora is just another big streamer. Time to tend to our own knitting - exclusively.
- Ronald T. Robinson
(2/14/2013 6:03:03 PM) Flag as inappropriate contentWhen I read some of these comments about the alleged strength of local radio and the supposed weakness of Pandora, I recall Shakespeare's line, "Methinks thou doest protest too much!"
- Jeremy Mott
(2/14/2013 2:31:55 PM) Flag as inappropriate contentI think Joe makes Pandora sound extremely vulnerable. If radio lowered the spot count tomorrow, he may be seriously in trouble. So why not drop all the barter, all the remnant stuff, and drive rates for our increased demand?
Win win for us. Lose lose for them.
- Ed Krampf
(2/14/2013 1:45:42 PM) Flag as inappropriate contentAs Joey & others have said, non-com is the deal. Working for a major Christian music network, we only have 2 stopsets per hour with either a 60 second or two 30 second local avail for either promotion or business partner spot. We are informative, ontop of breaking events, etc.
- Jack
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