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In the April 7 issue:
What Is Nielsen's Plan For Radio?
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Nielsen's Farshad Family

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Clear Channel Helps Radio Tell Story

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(3/6/2013 10:14:19 AM)   Flag as inappropriate content
It's difficult to find knowledgeable consumers on this topic, but you sound like you know what you're talking about! Thanks

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- Neomosennasah
(3/6/2013 9:16:36 AM)   Flag as inappropriate content
I'd have to check with you here. Which isn't some thing I often do! I take pleasure in reading a post that can make folks believe. Also, thanks for permitting me to comment!

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- Axoresorn
(3/5/2013 7:39:14 PM)   Flag as inappropriate content
There is noticeably a bundle to understand about this. I assume you created specific nice points in functions also.

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- Freessinferly
(3/1/2013 5:39:17 PM)   Flag as inappropriate content
The next time I read a weblog, I hope that it doesnt disappoint me as significantly as this 1. I mean, I know it was my option to read, but I truly thought youd have some thing fascinating to say. All I hear is actually a bunch of whining about something which you could fix in the event you werent too busy looking for attention.

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- Prarsopousy
(2/27/2013 11:25:57 AM)   Flag as inappropriate content
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- Freessinferly
(2/13/2013 10:29:50 AM)   Flag as inappropriate content
The real first challenge in getting clients to appreciate the value of radio is to educate them about how the various media work and illustrate it by what the most successful advertisers do. The second challenge is for AE's and agencies to stop writing cliche-riddled garbage for commercials and expecting to get results. Third is to get your PD's to throw away their cookie cutter's and start listening to the public. Give them some real content. If listeners can set their watches to a particular cut or memorize your entire playlist, you're missing the boat and deserve to lose revenue.
- Ted Hollo
(2/12/2013 4:43:31 PM)   Flag as inappropriate content
Can you see the TV guys pitching, "Hey, take 10% of your Radio buy and use it to buy TV and we'll..."

Didn't think so.

Is this what the largest radio company in the world believes we're reduced to, begging for scraps?

Not in my market. Not with my advertisers.

- Rod Schwartz

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