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RAB Predicts Revenue Growth Less Than 1% in 2013



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(2/6/2013 11:22:12 AM)   Flag as inappropriate content
Erica,
Please. Let's not start with "Same old, Same old." There isn't any "renewed interest," blah, blah.
Why not issue a statement saying " With radio's anemic, less-than-one percent gain over last January, it is obvious that we need to get out on the street and pitch bigger, all-radio advertising plans. This multi-platform crap isn't working. I head the RADIO Advertising Bureau, not the Multi-Platform Bureau."

- Phil
(2/6/2013 6:54:07 AM)   Flag as inappropriate content
Is the RAB happy with the less than 1% growth? It sounds like they're putting a positive spin on their prediction. Were they expecting a revenue decline? Didn't a recent Radio Ink poll of sales managers predict a 10% increase? How accurate have their past predictions been?
- Matt


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