Current Issue:



CURRENT ISSUE
On The Cover:
Sun Broadcast CEO Jason Bailey


Also: Best Local Sports Talkers

Click here to subscribe to Radio Ink.






Radio Ink Writers


















User Feedback

Despite Viewership Drop TV Still Gets Big Bucks



Add a Comment

(2/1/2013 7:22:20 PM)   Flag as inappropriate content
This phenomena is no different than what newspapers enjoyed for years: fewer readers but increased column/inch rates during the same period. How can this be? Fewer viewers, fewer readers, yet healthy revenues? If radio had experienced a similar drop in penetration, radio would have drastically cut rates.
The answer lies with sales management, of course. TV and newspaper owners demanded increased revenues. They didn't bother to ask the sales manager or the sales staff for any input. You see, TV and newspapers are run like a business.

- Phil


Add a Comment




 
Advertisements

Advertisements