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Despite Viewership Drop TV Still Gets Big Bucks

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(2/1/2013 7:22:20 PM)   Flag as inappropriate content
This phenomena is no different than what newspapers enjoyed for years: fewer readers but increased column/inch rates during the same period. How can this be? Fewer viewers, fewer readers, yet healthy revenues? If radio had experienced a similar drop in penetration, radio would have drastically cut rates.
The answer lies with sales management, of course. TV and newspaper owners demanded increased revenues. They didn't bother to ask the sales manager or the sales staff for any input. You see, TV and newspapers are run like a business.

- Phil

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