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Radio You've Been Challenged



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(1/12/2013 10:05:43 PM)   Flag as inappropriate content
With the odd exception of operators in relatively non-competitive markets or the occasional category-killers, radio is indeed in dire straits.

We have come to accept the machinations of unimaginative and poorly-informed management who have been attempting to clone the already toxic clones of distorted copies of programming and commercial presentation as being not only normal - but acceptable.

This no longer even qualifies as an argument with contradictory points of view. It would take an extraordinary amount of credulity and gullibility to accept anything other than that radio has been in deep kak for a very long time.

- Ronald T. Robinson
(1/12/2013 8:06:56 AM)   Flag as inappropriate content
If they're predicting a 5% decline in 2013, it's too late to do anything about it. The industry does not have the talent to quickly turn around this ship around.
- JJ
(1/11/2013 5:08:59 PM)   Flag as inappropriate content
@Tony Coloff:

Yeah, you may be selling ads but is anyone listening to them?

The only time I listen to your commercial-glutted claptrap is when I'm forced to.

I have hundreds of ad-free Internet broadcasters at my fingertips on my laptop, tablet, or smart phone.

Why should I put up with ten minutes of people shouting at me to buy junk I don't want or need just to hear the latest glorp by Britney, Kylie, or Justin.

Please.

- Steve
(1/11/2013 12:50:21 PM)   Flag as inappropriate content
Indeed, radio is not a write-off...yet. The tragedy lies in radio being frozen in time and attitudes that preclude it from getting into the late '90's - never mind more modern modes of operation.
True: The sky is not falling. But the earth is rising - and rapidly so.

- Ronald T. Robinson
(1/11/2013 12:41:38 PM)   Flag as inappropriate content
Au Contraire, LMFAO.

The internet is helping me sell more radio advertising and is helping me to better help my advertising customers sell more.

The only declines there will be is on stations that don't know how to make radio advertising work for their clients on there own stations.

And sorry to digital man. It's digital that supplements radio advertising. Not radio advertising supplementing digital.

- Tony Coloff
(1/11/2013 11:39:08 AM)   Flag as inappropriate content
Anyone that thinks radio is no longer viable is off their rockers ... for those that think advertising in movie theaters helps ... how many people walk in at showtime ? For those that think telemarking is viable, how many of us hang up on them or let voicemail take those calls ? Finally, let's see telemarketers and theaters deliver local news, sports and other-market specific programming like radio does ... they can't ... especially 24/7 in offices and storefronts ... bah humbug to radio " nay-sayers " ... you're gonna over-think yourselves into the end of your line if you go without radio !
- Bobby Comstock Jr.
(1/11/2013 9:16:10 AM)   Flag as inappropriate content
The only challenge for radio is to adapt to the digital marketplace by offering marketing platforms that their clients are looking for. Offer digital first and include a broadcast element as a differentiator. Just about every news/print media resells Yahoo's targeting platform, start there? Radio can still be radio, it will just have to be supported by digital revenue.
- Ryan Stewart

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