Read Eric Rhoads' Blog
User Feedback
Consolidation is Killing the Radio Business
Add a Comment
(1/2/2013 7:41:37 AM) Flag as inappropriate content
All radio, like politics, is local.
Only with radio, people vote with their dials and advertisers with their dollars.
Only corporate management and other delusional individuals would argue against Mr. Levine's position on the damage done by the consolidators and their minion clones.
However, sticking "live", warm buns back behind the microphones at the local level still won't do the trick.
For radio to re-engage audiences and advertisers will require a great deal more skills from those "live" communicators and the writer/producers of the advertising content.
Otherwise, all we would have accomplished is the reinstatement of higher overheads with a minimal chance of enjoying higher ROI's. Still, Ed's suggestions could be considered as an improvement... of a kind.
Great Message! Anyone who loves Radio is applauding...and hopefully taking action.
Add a Comment
Add a Comment
(1/2/2013 7:41:37 AM) Flag as inappropriate content
All radio, like politics, is local.
Only with radio, people vote with their dials and advertisers with their dollars.
- Dick Taylor
(1/2/2013 7:08:00 AM) Flag as inappropriate contentOnly corporate management and other delusional individuals would argue against Mr. Levine's position on the damage done by the consolidators and their minion clones.
However, sticking "live", warm buns back behind the microphones at the local level still won't do the trick.
For radio to re-engage audiences and advertisers will require a great deal more skills from those "live" communicators and the writer/producers of the advertising content.
Otherwise, all we would have accomplished is the reinstatement of higher overheads with a minimal chance of enjoying higher ROI's. Still, Ed's suggestions could be considered as an improvement... of a kind.
- Ronald T. Robinson
(1/2/2013 6:29:59 AM) Flag as inappropriate contentGreat Message! Anyone who loves Radio is applauding...and hopefully taking action.
- Dick Robinson
Add a Comment
