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(SALES) The Lost Art
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(12/20/2012 1:15:31 AM) Flag as inappropriate content
NO client in today's super fast-paced, electronic world, wants to be forced to sit through a long, drawn-out "presentation"!... And clients DO NOT CARE about your "features and benefits" (again, old school)...ALL they care about, is specifically HOW are you going to help them increase their business? ROI ! That's it. And finally, do NOT tell a client about their industry, or how to run their business. That is condescending to them. Concentrate on HOW your product, helps their business.
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Add a Comment
(12/20/2012 1:15:31 AM) Flag as inappropriate content
NO client in today's super fast-paced, electronic world, wants to be forced to sit through a long, drawn-out "presentation"!... And clients DO NOT CARE about your "features and benefits" (again, old school)...ALL they care about, is specifically HOW are you going to help them increase their business? ROI ! That's it. And finally, do NOT tell a client about their industry, or how to run their business. That is condescending to them. Concentrate on HOW your product, helps their business.
- Bob
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