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(12/17/2012 11:35:42 AM) Flag as inappropriate content
I interpreted Ron's comments not as 3-4 spots a week - rather much more. OES would be a great schedule and would give you a great discount for sure.
HD Radio and DRM get "poor" test results in Brazil:
http://tinyurl.com/bqt8akl
Meanwhile, I have to wonder if the "glass cage" reference is not pervasive... and another example of toxic positions held internally in the business.
In fact, I have a great deal of sympathy for the radio sales force, given the lack of quality of the material they are taking to the street.
Yes, Mel. I tried to actually sell radio...back when it was easier. And I still couldn't find my butt with both hands. And yes, to Jerry. That was the correct interpretation. I mean, a few or 4 spots per week would be kinda silly. I meant: get everybody 3 or 4 times a week.
With due respect to Mel, and in defense of Ron, it appears Ron is suggesting a campaign to reach a station's cume (every listener) with a weekely frequency of 3 or 4. That would be a pretty healthy schedule, would it not?
Well, wouldn't you know it. There is Ron Robinson, the announcer/production guy, telling advertisers not to buy too many ads. "3 or 4 per listener per week". We wouldn't want any advertiser to stand out, now would we, Ron?
Ron, have you ever earned your paycheck selling radio advertising? Not production, not announcing, not programming but full-time advertising sales? Of course you haven't. Please confine your comments to occurances within the glass cage we keep your type in.
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(12/17/2012 11:35:42 AM) Flag as inappropriate content
I interpreted Ron's comments not as 3-4 spots a week - rather much more. OES would be a great schedule and would give you a great discount for sure.
- Billy-Bob
(12/15/2012 8:54:01 AM) Flag as inappropriate contentHD Radio and DRM get "poor" test results in Brazil:
http://tinyurl.com/bqt8akl
- LMFAO!!!
(12/14/2012 7:12:16 PM) Flag as inappropriate contentMeanwhile, I have to wonder if the "glass cage" reference is not pervasive... and another example of toxic positions held internally in the business.
In fact, I have a great deal of sympathy for the radio sales force, given the lack of quality of the material they are taking to the street.
- Ronald T. Robinson
(12/14/2012 6:19:28 PM) Flag as inappropriate contentYes, Mel. I tried to actually sell radio...back when it was easier. And I still couldn't find my butt with both hands. And yes, to Jerry. That was the correct interpretation. I mean, a few or 4 spots per week would be kinda silly. I meant: get everybody 3 or 4 times a week.
- Ronald T. Robinson
(12/14/2012 4:52:44 PM) Flag as inappropriate content-
(12/14/2012 2:59:08 PM) Flag as inappropriate contentWith due respect to Mel, and in defense of Ron, it appears Ron is suggesting a campaign to reach a station's cume (every listener) with a weekely frequency of 3 or 4. That would be a pretty healthy schedule, would it not?
- Jerry Ferch
(12/14/2012 2:41:29 PM) Flag as inappropriate contentWell, wouldn't you know it. There is Ron Robinson, the announcer/production guy, telling advertisers not to buy too many ads. "3 or 4 per listener per week". We wouldn't want any advertiser to stand out, now would we, Ron?
Ron, have you ever earned your paycheck selling radio advertising? Not production, not announcing, not programming but full-time advertising sales? Of course you haven't. Please confine your comments to occurances within the glass cage we keep your type in.
- Mel
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