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(12/10/2012 1:05:51 PM)   Flag as inappropriate content
Nice piece, Melissa! Deserves widespread publication.
- Rod Schwartz - Radio Sales Cafe
(12/10/2012 12:30:14 PM)   Flag as inappropriate content
Unfortunately differentiaion doesn't stop there. Competing individual groups in a market with overlapping formats default to rate discounting as the primary share building tool.
- JS
(12/10/2012 11:33:02 AM)   Flag as inappropriate content
Really excellent article and audio/video presentation....should be the "flag" all radio stations should be waving.
- Jake Russell
(12/10/2012 10:45:44 AM)   Flag as inappropriate content
Great piece and perspective. Given time spent in cars on our commutes, there are literally hours per day which are poor context for video or display ads. Audio and "sound" will remain extremely relevant in future as today. Someday there may be a shift to streaming to cars (still early based on overall usage) but audio will remain the format in car even then. It is up to us in the industry to ensure it is vibrant and powerful in terms of creative ("story"). Thank you!
- Mike Dougherty
(12/10/2012 8:51:53 AM)   Flag as inappropriate content
An excellent, informative and timely article.
Indeed, as radio is so pervasive and ubiquitous in the culture, it has also become maudlin, superficial and patronizing. It's inability and failure to take advantage of the potentials alluded to in this article border on criminal.

I have yet to meet another radio colleague who has an appreciation of the neurology of radio access or the distinctions between radio and other media.
Excellent piece, to be sure.

- Ronald T. Robinson

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