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Enough "We Need A New Story" Talk
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(12/6/2012 12:39:55 PM) Flag as inappropriate content
Right on, Charlie!
Charlie makes excellent points - certainly. Were the industry to address those, there would indeed be an improvement.
Meanwhile, and Charlie may or may not agree - the biggest ephelunk in the room is the fact that, as an industry, we have decapitated the talent it takes to generate greater audience.
Most importantly, we have sacrificed the talent to generate strong ad campaigns that are designed with radio's strengths in mind.
Playing second or third fiddle to print, television or online while using the copy and approaches of those other media only weakens our own influence.
Thanks, Charlie.
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(12/6/2012 12:39:55 PM) Flag as inappropriate content
Right on, Charlie!
- Rod Schwartz - Radio Sales Cafe
(12/6/2012 10:31:44 AM) Flag as inappropriate contentCharlie makes excellent points - certainly. Were the industry to address those, there would indeed be an improvement.
Meanwhile, and Charlie may or may not agree - the biggest ephelunk in the room is the fact that, as an industry, we have decapitated the talent it takes to generate greater audience.
Most importantly, we have sacrificed the talent to generate strong ad campaigns that are designed with radio's strengths in mind.
Playing second or third fiddle to print, television or online while using the copy and approaches of those other media only weakens our own influence.
Thanks, Charlie.
- Ronald T. Robinson
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