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Eric Cuts In On The Fred Jacobs Prom

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(12/5/2012 11:19:56 AM)   Flag as inappropriate content
Bottom Line:
It all starts with leadership. The LEADERS dont give a damm. Period. The guys in charge of radio today are checked out and drowning in debt. Back when radio was local with local management. Their was a fierceness which is history. Everyone local is scared to death and only worried about holding on to a job. The local management waits for a call from corp to make a move and they dont make a move without some corp fool approving it. Its all destroyed radio. His blog misses this.

- smitty
(12/5/2012 9:28:43 AM)   Flag as inappropriate content
I'm surprised there are no reports of radio's leadership excusing themselves and puking into the plant pots in the hallways.

Even if radio could deliver qualitative and quantitative data to advertisers, we'd still be screwed. This, because radio has yet to figure out how to: a.) communicate to an audience more effectively and, b.) generate commercial content that is both appealing and influential.

Until there is a way to generate useful and favorable data, we had better pull our heads out and concentrate on both "a" and "b". We can, at least, do that.Can we not?

- Ronald T. Robinson

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