Making Radio Stronger In A Disaster
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Who is Going to Tell Radio's Story?
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(12/4/2012 9:49:24 AM) Flag as inappropriate content
I have been to every convention over the past five years. I've attended the past three Forecasts. In all that time I have seen only one speaker effectively tell radio's "story" and fire up the audience with renewed belief and a sense of real pride in our medium, and that was your Radio Wayne award winner as Best Broadcaster this year. Everyone who gets up in the morning and goes to work in this business should see that speech. Every radio organization should ask that person to come and give the speech.
I'm a small town operator in an unrated area. Unfortunately I compete with stations from a larger city who sell nothing but ratings and rate. Too many radio salespeople have stopped selling results. The problem with radio is a perception that we are a "cheap" product. We've done it to ourselves.
The problem is that radio's pitch often contains too much hype. It's rarely the truth, the whole truth, and nothing but the truth. We have all the credibility of a D.A.R.E. program. Radio is a hard-working but generally unexciting medium where each ad is a Lilliputian that eventually ties down the mind of the listener so s/he cannot escape. That function can be, and often is (but not often enough) an extremely important part of a media mix. In many cases it can do the whole job by itslef.
I am telling radio's story. It is the superpower of sound and story. Please visit http://www.portlandradio.org or http://www.seattleradio.org.
Melissa Kunde
Executive Director
Portland Area Radio Council
Seattle Area Radio Association
Sound. Action. Result. Advertising.
PS. Let me help you!
Terrestrial radio is dying!
We need to work together! What happened? Somehow my radio competitors are the ENEMY… and the newspaper is my ALLY! Wait… when did THAT happen?!? We work together with other TYPES of media, but not with other RADIO STATIONS!
We need to get over that and work together!! If we want a story to share… let’s try this one. Radio is the medium where they work together to make SURE my ads are working! A client seeing a GREAT Return on Investment has their OWN story to share!
John Small
Ronald Robinson is correct. ...Radio SHOULD be dynamic, LIVELY (note that LIVE is literally part of that word) and CREATIVE. For the most part, radio is none of those anymore. Ed, you said don't talk about consolidation...but consolidation is PRECISELY why radio has seen its allure and value, both commoditized and compromised-- the big cost-cutting corporate owners, KILLED the creativity and up and coming radio talent. Deal with it, people.
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(12/4/2012 9:49:24 AM) Flag as inappropriate content
I have been to every convention over the past five years. I've attended the past three Forecasts. In all that time I have seen only one speaker effectively tell radio's "story" and fire up the audience with renewed belief and a sense of real pride in our medium, and that was your Radio Wayne award winner as Best Broadcaster this year. Everyone who gets up in the morning and goes to work in this business should see that speech. Every radio organization should ask that person to come and give the speech.
- Radio Truth
(12/4/2012 9:45:55 AM) Flag as inappropriate contentI'm a small town operator in an unrated area. Unfortunately I compete with stations from a larger city who sell nothing but ratings and rate. Too many radio salespeople have stopped selling results. The problem with radio is a perception that we are a "cheap" product. We've done it to ourselves.
- Bill
(12/4/2012 8:49:55 AM) Flag as inappropriate contentThe problem is that radio's pitch often contains too much hype. It's rarely the truth, the whole truth, and nothing but the truth. We have all the credibility of a D.A.R.E. program. Radio is a hard-working but generally unexciting medium where each ad is a Lilliputian that eventually ties down the mind of the listener so s/he cannot escape. That function can be, and often is (but not often enough) an extremely important part of a media mix. In many cases it can do the whole job by itslef.
- Peter Tripp
(12/4/2012 8:18:08 AM) Flag as inappropriate contentI am telling radio's story. It is the superpower of sound and story. Please visit http://www.portlandradio.org or http://www.seattleradio.org.
Melissa Kunde
Executive Director
Portland Area Radio Council
Seattle Area Radio Association
Sound. Action. Result. Advertising.
PS. Let me help you!
- Melissa Kunde
(12/4/2012 8:06:29 AM) Flag as inappropriate contentTerrestrial radio is dying!
- Deal with it!
(12/4/2012 7:30:06 AM) Flag as inappropriate contentWe need to work together! What happened? Somehow my radio competitors are the ENEMY… and the newspaper is my ALLY! Wait… when did THAT happen?!? We work together with other TYPES of media, but not with other RADIO STATIONS!
We need to get over that and work together!! If we want a story to share… let’s try this one. Radio is the medium where they work together to make SURE my ads are working! A client seeing a GREAT Return on Investment has their OWN story to share!
John Small
- Big John Small
(12/4/2012 2:22:48 AM) Flag as inappropriate contentRonald Robinson is correct. ...Radio SHOULD be dynamic, LIVELY (note that LIVE is literally part of that word) and CREATIVE. For the most part, radio is none of those anymore. Ed, you said don't talk about consolidation...but consolidation is PRECISELY why radio has seen its allure and value, both commoditized and compromised-- the big cost-cutting corporate owners, KILLED the creativity and up and coming radio talent. Deal with it, people.
- Bob
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