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Who is Going to Tell Radio's Story?



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(12/4/2012 9:51:03 AM)   Flag as inappropriate content
92% is an absurd exageration and Arbitron is simply "sucking up to the boss". Without all these consolidators and accountants as customers, Arbitron looses more relevance. I'm a 50 year old radio veteran who has been used and discarded by "rich white men" who control the media because they can. Our government likes it that way. Not the government of the people but the government of GREED. My 16 and 18 year old children NEVER listen to radio. Keep doing the same things: consolidate,translate,masterbate...and you will continue to get the same results: erosion of audience share, add dollars and an honest place at the table of IDEAS!
- Mark 3:26
(12/4/2012 9:49:24 AM)   Flag as inappropriate content
I have been to every convention over the past five years. I've attended the past three Forecasts. In all that time I have seen only one speaker effectively tell radio's "story" and fire up the audience with renewed belief and a sense of real pride in our medium, and that was your Radio Wayne award winner as Best Broadcaster this year. Everyone who gets up in the morning and goes to work in this business should see that speech. Every radio organization should ask that person to come and give the speech.
- Radio Truth
(12/4/2012 9:45:55 AM)   Flag as inappropriate content
I'm a small town operator in an unrated area. Unfortunately I compete with stations from a larger city who sell nothing but ratings and rate. Too many radio salespeople have stopped selling results. The problem with radio is a perception that we are a "cheap" product. We've done it to ourselves.
- Bill
(12/4/2012 8:49:55 AM)   Flag as inappropriate content
The problem is that radio's pitch often contains too much hype. It's rarely the truth, the whole truth, and nothing but the truth. We have all the credibility of a D.A.R.E. program. Radio is a hard-working but generally unexciting medium where each ad is a Lilliputian that eventually ties down the mind of the listener so s/he cannot escape. That function can be, and often is (but not often enough) an extremely important part of a media mix. In many cases it can do the whole job by itslef.
- Peter Tripp
(12/4/2012 8:18:08 AM)   Flag as inappropriate content

I am telling radio's story. It is the superpower of sound and story. Please visit http://www.portlandradio.org or http://www.seattleradio.org.

Melissa Kunde

Executive Director
Portland Area Radio Council
Seattle Area Radio Association

Sound. Action. Result. Advertising.

PS. Let me help you!

- Melissa Kunde
(12/4/2012 8:06:29 AM)   Flag as inappropriate content
Terrestrial radio is dying!
- Deal with it!
(12/4/2012 7:30:06 AM)   Flag as inappropriate content
We need to work together! What happened? Somehow my radio competitors are the ENEMY… and the newspaper is my ALLY! Wait… when did THAT happen?!? We work together with other TYPES of media, but not with other RADIO STATIONS!

We need to get over that and work together!! If we want a story to share… let’s try this one. Radio is the medium where they work together to make SURE my ads are working! A client seeing a GREAT Return on Investment has their OWN story to share!

John Small

- Big John Small


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