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Who is Going to Tell Radio's Story?

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(12/4/2012 12:40:19 PM)   Flag as inappropriate content
I'm sure Walter's anecdote is accurate. It certainly is well-taken. However, even though most of us are aware of the spectacular potential of radio advertising, the reality of the possibilities of exploiting those potentials being drastically chopped are also obvious. At least, I would only hope so...
- Ronald T. Robinson
(12/4/2012 11:13:54 AM)   Flag as inappropriate content
Success is defined, in this scenario, as all radio chieftons agreeing on a story. I'm sure Erica Farber can fill you in on the difficulty of that. These comments, which are sadly catty, show that Radio is far from a single message. Hope Mediavest doesn't see these comments.

I grew up in a retail family. Radio was the primary advertising medium. Radio retail sales results paid for my college. Story told

- Walter Sabo
(12/4/2012 11:13:22 AM)   Flag as inappropriate content
I don't agree with the "story" proposed
BUT I will say that over 50% of the reps who apply here after working for the
"Big Boys" say they've had NO TRAINING!

Maybe many stations don't know how.
1- Get Rapport
2- Crete Value
3- Learn my many out of the box techniques
4- Exceed client Expectations.

I can tell you how. I can be reached at
540-885-5188 ext.221

- Gary Ratcliff
(12/4/2012 10:40:17 AM)   Flag as inappropriate content
Seems I was wrong. The "bitchy little girl" still does live close by. And her name is "Pollyanna".
Actually, the bitchiest little girl is Radio - what with the whining and snivelling about everything -- all of it as a result of the industry disemboweling itself. That's also why we have no guts, so to speak.

- Ronald T. Robinson
(12/4/2012 10:13:51 AM)   Flag as inappropriate content
Who is Going to Tell Radio's Story? For sure its not going to be any of the "posters" here. most of you sound like "bitchy little girls" to quote my friend sam axe.
- m westen
(12/4/2012 10:06:58 AM)   Flag as inappropriate content
If we want a bigger cut, we need to increase the dialogue past just execution (what they will buy)and get to the planning. Marketers are desperate to figure out how to move a prospect from unaware to the actual purchase of their product.

There are 4 steps to a sale: Information and Interest - Research and Final Purchase Decision. The first two steps are all about reach and engagement. Finding a large audience and making them care enough to engage in research (stage 3). That is where we shine.

- Brian Foster
(12/4/2012 9:54:20 AM)   Flag as inappropriate content
Deal with it wrote:

> "Terrestrial radio is dying."

And your empirical evidence is what?

"Arbitron Inc. (NYSE: ARB) announced today highlights from its December 2012 RADAR® 115 National Radio Listening Report. The report shows radio’s audience holding steady year over year, reaching more than 241 million listeners, or more than 92% of the U.S. population, on an average weekly basis.

Adults 18 to 34 shows the largest gains among the major age demographics, adding more than 600,000 weekly listeners. Radio now reaches nearly 67 million adults aged 18-34 in an average week. Radio listening also remains steady across all other major demographics. Radio reaches nearly 126 million adults aged 18 to 49 and more than 119 million adults aged 25 to 54 in an average week."

- rainy night in georgia

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