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Forecast: Massive Jump In Social Spending



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(11/26/2012 4:26:46 PM)   Flag as inappropriate content
Yes, there is a way for radio to get their hands in the pot! Through a combination of social strategy and technology. Spending/revenues are climbing for the obvious reason: because it's where the largest and (data-wise) richest audience currently spends their time.

First, radio stations can increase the value of their digital ad inventory by both placing their core content (i.e. radio stream) directly in front of their social audience; second, by extracting their fans demographic data.

- Vanessa
(11/26/2012 12:24:00 PM)   Flag as inappropriate content
Truly this is an easy win for Radio. Most have no idea however how to leverage Social Media for Monetization. It's done by many of my clients, the broadcasters really suck at it. Good news is they are built for Social Media, bad news is it requires a plan, that is longer than a quarter and leaders from outside of Radio.
- dave presher
(11/26/2012 10:45:06 AM)   Flag as inappropriate content
Since radio has extraordinay expertise selling locally, this should not be a challenge. Radio should be able to be part of the flow of that revenue stream, to define it and grow it. The key is who is in charge of the digital initiatives at the radio companies. If it is creatives/sellers/marketers radio will be fine. If it's computer code experts; trouble.
- Walter Sabo
(11/26/2012 8:32:37 AM)   Flag as inappropriate content
This is not good news for radio, but not for the obvious reasons.
What all this does is create a furor and a frenzy for radio management- who are rank amateurs in this area - to focus their attentions and resources on a field in which they have no competency.
The very real and more desperate challenge for radio has and continues to be in Programming and Creative.

- Ronald T. Robinson


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