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Radio's Next Big Disruption



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(11/16/2012 7:03:18 AM)   Flag as inappropriate content
Greetings Friends,
This is why I moved into "Small Market Radio". SMR will survive Long-Term by providing service through "Local" programming including News, Sports & community involvement.
Local Retailers will always fight "Big-Box" stores. Small Market Newspapers are dying, Rural Billboards are empty, Local TV production is crap compared to National production…BUT we in Radio still produce well-written and recorded ads that are effective for the client.
Radio works because of repetio

- Dean Minnick
(11/16/2012 12:03:47 AM)   Flag as inappropriate content
As disturbing as those comments are, Eric - at least at first blush - the ramifications may be wonderful for local radio.

Let's presume the monster conglomerates go full-blown automated with national syndicated programming.

That leaves every market wide open for a mighty, local participant or two, or three. In the meantime, if some outfits fold in the process, will audiences be mourning and bathing in ashes? No. Most audience members won't even notice that some stations are missing.

As to streamlining sales: Sure. But first, we might consider creating some decent commercial content.

- Ronald T. Robinson


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