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Radio's Next Big Disruption



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(11/17/2012 1:01:39 PM)   Flag as inappropriate content
Can we please retire the word 'disrupt'? It's a silly buzzword and there are more descriptive verbs to use in almost any case it's used. Put it in the graveyard with 'the cloud' 'vertical' and 'long-tail'.
- Change
(11/17/2012 8:34:06 AM)   Flag as inappropriate content
What Eric is describing could be compared to what the fast-food chains have experienced.
Standard-issue fare (syndicated programming), remote service (automated sales) and large promo-budgets.

In other words: McRadio!

In the meantime, this opens the markets for some serious dining with great menus and wonderful environments. Also include: personalized service and relationship building with diners (audience and clients).

This also has the worthwhile effect of making the better talent in on-air, creative and sales departments even more valuable.

I can get behind all of that. And let the big dogs do whatever big dogs do.

- Ronald T. Robinson
(11/16/2012 12:20:40 PM)   Flag as inappropriate content
I don't know why, but these huge radio congloms remind me of the ABC/NBC/CBS scenario of some years ago. They grow so large that they strain under their own weight and lose the mobility to take advantage of market opportunities.

This may not only bode well for Smaller Market Radio, but for individual Major Market Stations who might figure out how to actually present this medium while taking an SMR-approach.

As we say up here in The Great White North: "Let 'em grow. Let 'em grow. Let 'em grow."

- Ronald T. Robinson
(11/16/2012 10:45:25 AM)   Flag as inappropriate content
Finally i agree with you. SADLY.

Clear Chan will be first. They have this plan back at hdqrts and have already started. With radio revenues now firmly planted in the toilet. This is whats going to happen in the next 12-24 months for sure. These groups DO NOT need a morning show midday talent and pm drive in ANY market or a promotions team or even a manager. Its ALL OVER for radio - maybe in SMR it will live a minute longer. But Cumulus and Clear Chan are not thriving this is whats NEXT.

- smitty
(11/16/2012 9:43:38 AM)   Flag as inappropriate content
Look to Comcast model
- In agreement
(11/16/2012 9:11:47 AM)   Flag as inappropriate content
Eric: I have believed for some time that your "3 year prediction" of two types of radio broadcasters, National and Local, is the future of our business. Your examples, though seeming extreme, have already happened on the programming, and production side. Selling only nationally, for the bigger companies, certainly makes some sense, in particular in larger markets where most of the syndicated talent would live. (Thus the best of both worlds as seen with Z100 in NY and the terrific job they have done with Sandy.) I personally believe that both models will work and only hope that the companies that decide to go the local route understand the investment side of the equation and keep their debt service at a point that will allow them to do the job. I applaud you for putting this in black and white for all to see and consider.
- Jay Clark
(11/16/2012 8:45:19 AM)   Flag as inappropriate content
The big conglomerates could save a lot of money on electricity by turning off all the transmitters.
- Paul Lotsof


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