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What Is Nielsen's Plan For Radio?
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(TALENT) PitMan -- The Wonder Exec?



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(11/28/2013 8:22:30 AM)   Flag as inappropriate content
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- Mary
(11/26/2013 9:40:32 PM)   Flag as inappropriate content
Radio Ink Magazine
http://goldinstitute.org.ua/forum/topic.php?id=670885 http://goldinstitute.org.ua/forum/topic.php?id=670885

- http://goldinstitute.org.ua/forum/topic.php?id=670
(11/14/2012 12:04:17 PM)   Flag as inappropriate content
Further, and only because the next piece has already been put to bed, I think it prudent to mention that professional, radio broadcasters are better-served by having facts put before them.

More poor decisions are made when fantasies and/or a "Pollyanna" attitude are all that are driving the next day's efforts.

When shoddy information is the basis for making those decisions, only more problems can ensure. Radio has been working under any number of fantasies and yes, delusions - for a very long time. What other possible influences could there be for the industry - the oldest and most pervasive broadcasting medium - to be in a position of being able to garner 5% (tops) of available revenues?

This industry is scrambling - in all departments to avoid an even greater decline, but it is obvious to me that the leadership doesn't have a clue as to how to go about making the changes. They don't even know what those changes could be.

Some pundits argue for everybody to do more and work harder. Plus, the addition of online responsibilities only takes away from the time and effort it is going to take to improve what we do - talk on the radio.

Anything else is just a further waste of time and a "make work" project. Not only do we have to go back to the basics, but the basics to which we do go back must be NEW basics.

Five percent! That's another fact, and it's embarrassing, shameful and is an obvious demonstration of incredible incompetencies.

That some suggest shaking the pom-poms is the way to go only speaks to where we're at - and where we need to go.


- Ronald T. Robinson
(11/14/2012 8:52:33 AM)   Flag as inappropriate content
Bob may want to strap in for the next one, then.
Some - maybe most - broadcasters get sick to their little tummies when presented with my material. But none of them ever come up with evidence to support the contrary.

- Ronald T. Robinson
(11/14/2012 12:25:10 AM)   Flag as inappropriate content
I agree with Rainy Night...this guy Robinson is babbling incoherently. There is absolutely no logical point to his column.
This is an overall problem with Radio Ink...too many opionated columnists and consultants on here, all with "the answers"...If they are so smart, why aren't they running stations?
I think Radio Ink should focus on actual, real advertiser success stories from around the country, from salespeople and sales managers.
And get rid of the consultants on here!

- Bob
(11/13/2012 11:12:09 AM)   Flag as inappropriate content
I believe I have just found the poster-child for the follow-up piece, "The Radio Refusal". - coming soon.
- Ronald T. Robinson
(11/13/2012 10:41:05 AM)   Flag as inappropriate content
Radio Ink, could you please put this idiot out to pasture?

Ronald, your time has come and gone, sort of like the dinosaurs.

- rainy night in georgia


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