Current Issue:



In the April 7 issue:
What Is Nielsen's Plan For Radio?
On The Cover:
Nielsen's Farshad Family


Click here to subscribe to Radio Ink.






Radio Ink Writers




















User Feedback

(AUDIO) What is Radio's Sales Problem?



Add a Comment

(1/1/2014 6:02:38 AM)   Flag as inappropriate content
KuQWbj <a href="http://sjrwjubbizlh.com/">sjrwjubbizlh</a>, [url=http://hngicemfuqpg.com/]hngicemfuqpg[/url], [link=http://oaofrzjmeozu.com/]oaofrzjmeozu[/link], http://ulbxnkvesovv.com/
- zKsSKziyGTCkbSCaLT
(12/15/2013 5:15:01 AM)   Flag as inappropriate content
BHWprL wow, awesome blog post.Really looking forward to read more. Great.
- NY
(11/18/2013 7:09:56 PM)   Flag as inappropriate content
ZZvIqJ Im grateful for the article post.Thanks Again. Really Cool.
- NY
(10/25/2013 4:46:18 PM)   Flag as inappropriate content
NXLwOa I really liked your blog article.Thanks Again. Awesome.
- NY
(7/19/2013 1:19:09 PM)   Flag as inappropriate content
VKk1J9 <a href="http://njofmzgykosp.com/">njofmzgykosp</a>, [url=http://fjfkthshesie.com/]fjfkthshesie[/url], [link=http://qsrcnggaxjua.com/]qsrcnggaxjua[/link], http://hkzyriedllqt.com/
- WoZZLGOzagtqfKMNcN
(5/18/2013 4:42:14 PM)   Flag as inappropriate content
r48d9q <a href="http://mqxoolqieggf.com/">mqxoolqieggf</a>, [url=http://gaqrqwlizbqq.com/]gaqrqwlizbqq[/url], [link=http://ktblyesskjzd.com/]ktblyesskjzd[/link], http://dtxisrqgbpbt.com/
- vVAfZDNV
(12/28/2012 8:00:38 AM)   Flag as inappropriate content
Love Matt Sunshine and the people at CSS and I have no issue with anything they said in the interview. Yet, at the end of this session, I found myself thinking of the term "refried beans" (yeah, I know the beans aren't actually refried). Point is, I spent 30 years in radio sales and I first heard most of this stuff early in my career. I'm just heart-sick that the industry has mostly paid lip service to it. Honestly, most business development efforts I've seen center around reading Miller Kaplan X-Ray reports and monitoring services, then challenging reps to go after it. It's a reckless, largely fruitless exercise. Beyond that, it keeps us running in the same concentric circle--chasing the same 5% of spending the industry already gets. The low-hanging fruit is where most smart sales managers who want to keep their jobs and make their numbers spend 90% of their non-admin sales focus.

I believe the solution to growing radio sales is beyond the reach of large, publicly traded media groups because it requires counter-intuitive action. More is More. Hire more qualified talent and pay them like other serious, growth-oriented industries pay their talent (more). Unfortunately, corporate radio has slashed its bottom line to a point of no return.

- Larry


Add a Comment

 
Advertisements

Advertisements