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Online Listening Exploding. Is it at the Expense of Radio?

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(11/9/2012 9:53:21 AM)   Flag as inappropriate content
Jen, there are new platforms that integrate user interactivity with terrestrial radio broadcasting, allowing for synced display and click through performance tracking with radio spots. One is our platform Jelli, and we are working with many large buyers on campaigns, in flight now. Every radio spot campaign is accompanied by an Insights report that shows measurement, accountability, by demo and region, to help you use traditional radio like you are starting to use Pandora. Check us out! :)
- Mike
(11/9/2012 9:46:10 AM)   Flag as inappropriate content
Modern, music radio can be described and defined by three stages:
1/ People listened for music AND personality.
2/ Folks only tolerated the personalities to get to the music.
3/ Radio's strength lies in its Personalities and the music will be tolerated.
Yahbut.... We haven't executed #3 yet. And nobody's in a hurry to do so.

- Ronald T. Robinson
(11/9/2012 9:09:35 AM)   Flag as inappropriate content
Amen! thank you Maynard Meyer. its your relevance in the market you serve and how well you serve them. That is what all these new guys dont understand. they continue to try to rid the world of radio when they should be carving out their own path. online its not radio...its audio, video, etc. We are radio (24 years and counting, most definitlely serving)! pandora is not radio!!!! my words to the digital are just another avenue to reach another segment of the have changed/added to the way radio, tv and print are delivered, but you have not replaced andything!!!
- smiller
(11/9/2012 8:50:54 AM)   Flag as inappropriate content
Ha, CUMULUS the end is NEAR.
Like the "frog" in the pan on the stove.
Continue to think it is a Hot Tub!


- Master Blaster
(11/9/2012 8:28:50 AM)   Flag as inappropriate content
Radio has to understand that it's not listening levels that are at issue here. It's not like the threat from CD's or satellite. It's the interactivity of Pandora. It's the audio being accompanied by the visual, with the opportunity for the listener to instantly click through to a website. That's the threat to radio. Unless radio competes in this model, it's in trouble.
- Jen
(11/9/2012 8:27:00 AM)   Flag as inappropriate content
Perhaps radio could refine its online product? This will take technological investment. How about offering listeners an opportunity to give a thumbs up or thumbs down to a song. The playlist would then be adapted for each listener. Listeners could still choose their favorite genre by tuning into their favorite station, but that station would be customized to their unique tastes.

- Jen
(11/9/2012 8:23:01 AM)   Flag as inappropriate content
Just finished my first Pandora campaign. It knocked the doors off. Measurability, accountability and stellar results. No comparison to radio. As a buyer, I'm happy. As a former radio rep, I'm sad.
- Jen

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