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(11/8/2012 12:58:10 PM)   Flag as inappropriate content

Ask these TV loving agencies how the DVR is helping out their campaigns.

That's really increased the old response to TV hasn't it?

- lovingtheuproar
(11/8/2012 12:24:08 PM)   Flag as inappropriate content
Radio has been an unloved media for as long as I can remember. And also for as long as I can remember, David Field and his counterparts have been saying the industry just has an image problem. At some point, they need to recognize that there is more to it than that.
- Raymond
(11/8/2012 11:58:47 AM)   Flag as inappropriate content
John Robson- your habits are not mainstream. The average consumer watches hours of TV every day.

From the latest Neilson Survey- "People over age 65 spend nearly 48 hours, on average, watching television each week, Nielsen said. At the other end of the spectrum are teenagers aged 12 to 17, who spend an average of 22 hours per week watching TV."

Even more telling, minorities watch far more TV than whites. As you are hopefully aware given our recent election, minority groups are growing rapidly.

Finally, very few people have a radio in their house anymore. Maybe it is on their alarm clock but that's about it. They are listening in their car OR on the internet.

And there's the clue again- the internet. Most people have either/both a smart phone (well over 50% now) and a computer in front of them. Certainly most people under 40. This alone is why radio needs to pull its collective head out and go full force into digital. Anything less is death.

- Clueless
(11/8/2012 11:45:48 AM)   Flag as inappropriate content
There are many days I do not turn on my TV,
But my radio is on most of the time and you can't watch TV while your are driving!

- John Robson
(11/8/2012 11:42:39 AM)   Flag as inappropriate content
Added value did radio in. The push for share lowered the value of the product. The fact is,when radio had lots of avails that went unsold, they gave it away instead of airing more content. Radio works well as an idea driven, local promotion. TV promotion is a 5 second spot about an upcoming show or teaser on a newscast. Big agency buyers only care about a cpp number. The local business get the opportunity to get their message into the ears of their best prospects at a time when they have few if any distractions. Then the message is delivered by a personality perceived as a friend, like real word of mouth(endorsement).
- 20 year radio rep
(11/8/2012 11:33:50 AM)   Flag as inappropriate content
Gee David, how could this be? Um, let’s see, you and your peers poo-poo digital, have all but eliminated the actual "local" content, push the FM chip, and in general, every time you open your mouth, sound like OWG's (old white guys), as in "internet tubes" and "let me get my secretary to take a memo" old white guys.

If radio acknowledged the new order/world and was doubling down then I think this perception would be greatly diminished but as long as the majority of the owners dream about it still being 1990 and make delusional statements about listenership you'll get no respect.

How about stepping into reality?

- Clueless
(11/8/2012 10:17:18 AM)   Flag as inappropriate content
Hey Lisa...why do you and your kind...

Ever get on your precious TV about "seperation" as you do with radio?

Ever research the markets that you buy?

Ever demand "added value" (ie free stuff)from your precious TV?

Ever admit to the FACT that most people get over 500 TV channels now? Which one am I watching tonight honey? Thats a pretty expensive gamble.

You "media queens: just crack me up. I have had over 30 years in the business and you people are still as clueless and arrogant as ever.

Of course a lot of agencies get kickbacks on TV production, maybe thats the REAL reason most buys are made as they are...?

Bingo!

- mediabuyersareajoke


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