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Readers React to Our "No Respect" Story



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(12/8/2012 6:37:30 PM)   Flag as inappropriate content
This company, actually the CFO has turned us down 3 times to even talk about what we have! So IMHO, I personally wouldn't consider them open to any good ideas.
- RobinS.
(11/14/2012 10:29:35 AM)   Flag as inappropriate content
"no one cares about what you know until they know how much you care." my station gets respect for the platform we provide to the community, the news we provide, the advise we provide to advertisers & the value we bring, the news we do, the sports we cover, the music we play, that we are always pushing the technical envelope. i feel sorry for you lost souls in generic radio. good luck and continue to over think the problem. oh we make $ too.
- witheld
(11/9/2012 3:25:48 PM)   Flag as inappropriate content
I lost all respect when radio got involved in the iBiquity scam, trying to make a quick buck. Hopefully, the ad skipping will skip Struble's silly coupons and other glossy paint.
- I love it!
(11/9/2012 7:28:09 AM)   Flag as inappropriate content
Lisa Adbuyer, it looks like a federal court judge in California has decided that Dish Hopper's spot skipping technology is constitutional - the decision is currently sealed, but the plaintiffs (amongst them, Fox TV) are none to happy). When SCOTUS rules Dish Hopper technology is legal, are still going to buy tv with the same fervor that you currently do?
- Iconoclast
(11/8/2012 4:00:37 PM)   Flag as inappropriate content
"Respect ourselves", indeed.
First of all, let's do something worthy of respect rather than just having access to a pretty (potentially) whizzy medium.

- Ronald T. Robinson
(11/8/2012 2:23:40 PM)   Flag as inappropriate content
For the moment, it remains the only ubiquitous audio medium. It may feature less sizzle and ego gratification than TV for clients and agencies, but repetition of an audio message is very effective, so radio plays a unique and important role in almost any smart, efficient media campaign.

In many markets it's easy to beat radio down because spots are a commodity and other audio media are growing... growing from zero, that is. And it's much easier to attract attention under that circumstance than to maintain the perception of stature in the face of periodic predictions of radio's demise, even after a century during which TV, CB, MTV, IPods, Pandora, and other phenomena du jour have had little effect.

Radio is what it is, and of that we can be proud.

- Dennis Jackson
(11/8/2012 2:02:23 PM)   Flag as inappropriate content
Respect begins at home. We have to learn to respect ourselves first so we may command respect from buyers.
When we are willing and continue to aggresively fight for 7-8% amongst ourselves rather than unite and go after the rest of the $$ available we will continue to find ourselevs where we are.
I was told by a MAJOR National Brand Decision maker "you radio people: we give you an RFP with 10 Added Value items on the list. You bring us 9 things and feel like you got away with something and we were only hoping for one of those things".
Respect ourselves by training our sellers....... I am stunned by the lack of support and training for our front line people who are out there every day trying to bring it home with no support from management/ownership.
"Respect yourself" to quote The Staple singers.

- Ray-dio


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