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All He Could Do Was Laugh



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(11/7/2012 5:05:01 PM)   Flag as inappropriate content
Bob brings up a good point. Numerous radio advertisers counting on trackable results, will not buy radio formats with those ridiculous cluster breaks. And it's funny how all the consultants on Radio Ink - who are quick to tell other people how to do their job, and who will throw salespeople under the bridge - run and hide, when the subject of radio's product being flawed with cluster breaks, comes up!
- Radio Man
(11/7/2012 2:54:13 PM)   Flag as inappropriate content
Radio's dirty little secret...CLUSTER BREAKS DO NOT WORK!!...Want proof? Just look at the real-tine PPM numbers in metered marks... listeners tune out in droves, during these long long cluster breaks. Retailers and advertisers who track results are on to this, and have found more effective ROI alternatives. This is a key reason why radio as a whole is not growing. And the churn rate for new advertisers is jhigh, because their message is buried in the cluster breaks, killing their ROI potential.
- Bob


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