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In the April 7 issue:
What Is Nielsen's Plan For Radio?
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Nielsen's Farshad Family

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(1/28/2013 12:21:13 PM)   Flag as inappropriate content
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(10/24/2012 7:59:30 AM)   Flag as inappropriate content
You are absolutely right. Traditional cut and dried co-ops are disappearing. But knocking on supplier's doors to dip into other budgets like sales promotion or even customer-relations budgets is paying off handsomely for stations we consult.
We've had suppliers pay as much as 100% of a campaign, just to be the exclusive sponsor and edge out their competitors.

- wayne
(10/23/2012 11:17:29 AM)   Flag as inappropriate content
Great article! The general consensus is that co-ops are fading away slowly but surely. With this uptick in the economy, hopefully we'll see co-ops come back!


- Jim Bennett

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