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Why Auto Dealers Love Radio



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(10/22/2012 5:33:37 PM)   Flag as inappropriate content
"I was at dinner last night with the President of a very reputable Mazda and
VW dealership. She was wondering why HD Radio wasn't working "according to
the promotion." I explained what was happening and suggested that, the new
cars she sold with HD expectations would be coming back. She notes that
this is so; her service folks can respond only by "trying another radio".
When that doesn't solve it, she has buyers trying to return cars. This
apparently is a serious concern among auto dealers. I suggested she have her I-T guy reach out for factual reports on realistic HD expectations...and then create a short bullet-point list for her salesmen, so they can lower consumer expectations during the sale of the car."

http://lists.nrcdxas.org/pipermail/am/2012-August/006888.html

Yea, dealerships are luv'in HD Radio! LOL!


- Go iBiquity!


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