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"Pandora is a Religion Not a Music Service."

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(10/11/2012 2:48:21 PM)   Flag as inappropriate content
Bob, I appreciate that you are calling the sham a sham. Us "terrestrial losers" still dominate listening-over 93% of the total Radio listening each week. Why, because it is free and easy. If you do not like the song, the commentary, or the ad, you click to a different station.

Advertisers want engagement with their local audience. You cannot create that connection with a digital jukebox.

Terrestrial Radio has seen many of these shiny new toys, with the accompanying predictions of its demise.

- Jeff Gonsales
(10/11/2012 1:19:24 PM)   Flag as inappropriate content
My experience with Pandora is that it stops periodically requiring the listener to verify they're still listening. Saves them wasted pay out expense and validates listeners' level of engagement.
Same thing with modern cable or satellite set top boxes. They detect whether the TV they're attached to is on or not. Again to verify viewership data being collected.

A definite step up in audience measurement accuracy compared to over the air monitoring via people meters.

- JS
(10/11/2012 1:02:05 PM)   Flag as inappropriate content
You keep running from the truth. Other technologies are making you obsolete. Bob Struble scammed all of you with HD Radio. Suckers! Struble will get his IPO and leave your airwaves in shambles! LOL!
- Terrestrial losers!
(10/11/2012 12:51:08 PM)   Flag as inappropriate content
Chuck, I just started up Pandora's Classic Rock station... WOW look how deep they go. Check out the first 7 songs. I guess they got the "Play the Hits" memo too...

CCR - Up Around the Bend
Boston - More than a Feeling
Eagles - Take it Easy
Tom Petty - Free Fallin'
Animals - House of the Rising Sun
David Bowie - Modern Love
CCR - Proud Mary

They even repeated an artist within the first 7 songs! Yes, Pandora is so deep and original.

- Eric Holmes
(10/11/2012 11:54:58 AM)   Flag as inappropriate content
One of the dumbest columns I've seen yet. Terrestrial radio is so predictable playing the same crap over and over. At least with Sirius/XM and Pandora I can hear deep cuts or new artists... AND am likely to buy new music... which means artists/musicians make money.
- Chuck
(10/11/2012 11:33:32 AM)   Flag as inappropriate content
I have to disagree that you cannot count toward TV and surfing and radio at the same time. Remember, it doesn't matter if you are paying attention to any of them. It only matters that they are on. Just because I turn my speakers off, doesn't mean my Pandora isn't running all night long. Sort of like how I have three facebook accounts and none of them are actually me. If everyone did that they would have at least 21 billion members in a world of 7 billion people.
- Ted
(10/11/2012 10:42:38 AM)   Flag as inappropriate content
I am afraid that Pandora is the wave of the future for radio listening as we know it. No 10th caller, no stupid request shows, no chatty dj's, just the music you want to hear, chosen by you.
What a concept that traditional broadcasters should have thought of before Pandora had a chance to gain a toehold.

- Dana Harmon

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