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August 18:
Focus On Independents
Digity CEO Dean Goodman




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Your Salespeople Have A Free Franchise



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Cristiano ronaldo, kaka, pepe together to Madrid shelter children donated toys
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(12/27/2012 3:10:22 PM)   Flag as inappropriate content
I like much of what I've read of Wayne's stuff over the years; I believe he understands sales and management.

That said, the "free franchise" metaphor used by Wayne and others doesn't walk on all fours. It's a rosy depiction of "blue sky" opportunity. Salespeople remain in the status of employees, paid a salary, commission, or admixture of both for the sales they produce. They cannot leverage the work of others as a franchisee can, though their success does depend in part on their co-workers.

- Rod Schwartz - Radio Sales Cafe
(12/27/2012 10:21:27 AM)   Flag as inappropriate content
"Brazil: Tests Tech Before Implementation"

"After extensive testing of both HD Radio and DRM, the Secretary of the Ministry of Communications Electronic Communications, Genildo Lins, said the tests of the two technologies have had poor results,"

http://www.engineeringradio.us/blog/2012/12/brazil-the-place-where-they-test-tech-before-it-is-implemented/

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(10/11/2012 8:04:24 PM)   Flag as inappropriate content
I disagree. A franchisee can charge as he sees fit for his services. A franchisee keeps any profits he makes, minus the franchise fees.

Salespeople are captive to the commissions the station is willing to pay. Radio salespeople have little control over what commissions are paid, and on what terms.

Nice try, but written like an owner, or upper management type.

- Dan
(10/10/2012 2:25:59 PM)   Flag as inappropriate content
What is the point of this column, other than to "stroke" radio station owners?... There are way too many "consultants" right now like Wayne Ens, telling other people how they should do their job. ... Radio station owners and managers, should require any of these consultants to actually SELL on the street for 3 months, their radio station(s). Then, the proof of a consultant's value, would be very transparent.
- Bob


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