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Digital Making Gains But Still Relatively Small

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(2/28/2014 4:57:37 AM)   Flag as inappropriate content
ZNDXw2 I really enjoy the article.Really thank you! Really Great.
- NY
(1/30/2014 7:01:56 PM)   Flag as inappropriate content
F2WEU1 Great, thanks for sharing this article post.Much thanks again. Really Cool.
- NY
(11/18/2013 8:57:47 PM)   Flag as inappropriate content
id9zgW Thanks a lot for the blog article.Really thank you! Awesome.
- NY
(10/26/2013 12:30:34 PM)   Flag as inappropriate content
GccY2b Im obliged for the post.Really looking forward to read more. Great.
- NY
(10/9/2012 12:18:13 AM)   Flag as inappropriate content
I agree with MR (Michael Robertson). Seems like a small group that always comments on these. Is anyone listening. RADIO get interactive... See
- Blair Giesen
(10/8/2012 8:00:52 PM)   Flag as inappropriate content
Just a breif comment on the statement in the article concerning the concern whether digital revenue would have be spent on the broadcast side.
Two observations:
1> Advertisers will use digital, either radio can provide it or it will go elsewhere out of their share. The Ad pie does not grow, it just gets redistributed.
2> If the station realizes that the digital space is a separate business, with potentially a different customer base, and do not use it as "value added" read free. They also need to not make the reps canabalise there broadcast budgets to meet manditory digitial goals without training and understanding of how to prospect for and market digitial assoets.

- Frank Zappala
(10/8/2012 6:20:22 PM)   Flag as inappropriate content
Either radio fulfills people's digital audio desires or others will. AM/FM companies can resign themselves to ever shrinking business or try to morph into a internet service. It's not too dissimilar from Barnes & Noble and other brick and mortar shops. Change or perish.

It's about better serving the customer. More services that put them in charge (see: ) and/or make programming more accessible (see: ).

- MR

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