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TV Always Gets The Buy Before Radio?
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(1/30/2013 6:09:50 PM) Flag as inappropriate content
Small method: the la liga match play? It would be great
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In the last week to pick the matter said support, small method also voiced their opinions: "I think it will be a football feast, it will be very interesting. I don't know whether can realize, but the audience will enjoy it."
The best player on the la liga match play hot discussion never cut off, and not only in this discussion between fans, the players in the market is also.
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Israel model praise Barcelona, Barcelona girlfriend group had the wind for her
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The model's son - lai Farley told the GQ magazine interview said: "Barcelona player is the best, messi is the title." Once was a Hollywood star leonardo - DiKaPuLiAo former girlfriend's son - lai Farley, is also a Barcelona fans, and with different Barcelona players have had a group photo taken. But in the push,, the Israeli supermodel girlfriend in Barcelo
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Why? It's simple 15% of $100,000 is more that 15% of $10,000. And there's more markup in TV creative than radio creative.
It's not about results for the client it's about how much an agency can milk from an account before they lose it.
I know, I've been successful on BOTH sides of the desk!
I had it put to me this way several years ago by a media broker who bought and sold many radio stations for clients:
"Radio station managers are some of the nicest people around. They would do almost anything to help their communities of license. They give away tons of airtime for worthy causes. But, many of them are poor businesspeople."
Unfortunately, that's the answer to this and many other questions about radio's problems.
Had to put down my smart phone and tablet and turn off the TV in my office a minute to offer some feedback.
There's a reason You Tube receives millions of uploads everyday and ranks second to Google for search volume. That newspapers (and many radio groups) have video production departments for their on line edition and top digital magazines imbed video into their content and their ad space. It satisfies demand.
Consumers can be stimulated about a product or service with audio, but will seek out video to educate themselves on the path to purchase.
TV is still the core platform to launch an inviting educational video experience to the masses and guide those ready to buy to opt in to the digital sales funnel.
Al Ries says it best. If the ads won't work without the pictures, they won't work at all. Agencies make money producing TV ads, not Radio. Still, Radio doesn't actually believe in itself. Both Ries and Roy Williams know that dollar for dollar - and time for time - if those things are equal - Radio gets results equal to - or better than - any other form of advertising. We don't sell it that way, so they don't think of it that way either.
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(1/30/2013 6:09:50 PM) Flag as inappropriate content
Small method: the la liga match play? It would be great
<a href=http://www.kobe7shoescheap.com>kobe 7 shoes</a>
In the last week to pick the matter said support, small method also voiced their opinions: "I think it will be a football feast, it will be very interesting. I don't know whether can realize, but the audience will enjoy it."
The best player on the la liga match play hot discussion never cut off, and not only in this discussion between fans, the players in the market is also.
<a hre
- Gugjng
(1/29/2013 4:41:46 AM) Flag as inappropriate contentIsrael model praise Barcelona, Barcelona girlfriend group had the wind for her
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The model's son - lai Farley told the GQ magazine interview said: "Barcelona player is the best, messi is the title." Once was a Hollywood star leonardo - DiKaPuLiAo former girlfriend's son - lai Farley, is also a Barcelona fans, and with different Barcelona players have had a group photo taken. But in the push,, the Israeli supermodel girlfriend in Barcelo
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(10/3/2012 9:50:02 AM) Flag as inappropriate contentWhy? It's simple 15% of $100,000 is more that 15% of $10,000. And there's more markup in TV creative than radio creative.
It's not about results for the client it's about how much an agency can milk from an account before they lose it.
I know, I've been successful on BOTH sides of the desk!
- jerryclegg.com
(10/2/2012 4:00:51 PM) Flag as inappropriate contentI had it put to me this way several years ago by a media broker who bought and sold many radio stations for clients:
"Radio station managers are some of the nicest people around. They would do almost anything to help their communities of license. They give away tons of airtime for worthy causes. But, many of them are poor businesspeople."
Unfortunately, that's the answer to this and many other questions about radio's problems.
- Phil
(10/2/2012 3:16:01 PM) Flag as inappropriate contentHad to put down my smart phone and tablet and turn off the TV in my office a minute to offer some feedback.
There's a reason You Tube receives millions of uploads everyday and ranks second to Google for search volume. That newspapers (and many radio groups) have video production departments for their on line edition and top digital magazines imbed video into their content and their ad space. It satisfies demand.
Consumers can be stimulated about a product or service with audio, but will seek out video to educate themselves on the path to purchase.
TV is still the core platform to launch an inviting educational video experience to the masses and guide those ready to buy to opt in to the digital sales funnel.
- JS
(10/2/2012 9:40:34 AM) Flag as inappropriate contentAl Ries says it best. If the ads won't work without the pictures, they won't work at all. Agencies make money producing TV ads, not Radio. Still, Radio doesn't actually believe in itself. Both Ries and Roy Williams know that dollar for dollar - and time for time - if those things are equal - Radio gets results equal to - or better than - any other form of advertising. We don't sell it that way, so they don't think of it that way either.
- Charlie Ferguson
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