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Charlotte Media Buyer Loves Radio

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(9/10/2012 7:00:11 PM)   Flag as inappropriate content
The business that this woman works for does not even have a web site. It is no wonder why she likes radio so much. She is not living in the 21 century.
- Kathy
(9/10/2012 12:53:17 PM)   Flag as inappropriate content
C'mon you guys. If you take the headline in the context of who we are, what we write about and what she says, I think it's clear what I meant by the headline.


- Ed Ryan
(9/10/2012 11:53:11 AM)   Flag as inappropriate content
Radio better than the internet? Sometimes, maybe and depends. There are many contexts where radio would be not only better than the webber-net, but the absolute best buy of any medium. It's up to us to a.) make that clear. and, b.) provide the audience and commercial product to demonstrate the capacity of radio.
- Ronald T. Robinson
(9/10/2012 11:46:47 AM)   Flag as inappropriate content
Ed, Bob's saying it may be true that broadcast radio is a better buy than Internet RADIO, but the headline claims radio is a better buy than THE INTERNET
- Paul Maloney
(9/10/2012 9:37:47 AM)   Flag as inappropriate content
One question about your comment.
Huh? What?

- Ed Ryan
(9/10/2012 12:09:07 AM)   Flag as inappropriate content
Radio may be a better buy than internet radio as this story says, but the headline is a stretch, when it says "Radio is a better buy than the internet" ...There's a HUGE difference between all the vast marketing and targeting elements of the internet as a whole, versus comparing terrestial radio to just the RADIO portion of the internet.
- Bob
(9/9/2012 11:21:38 PM)   Flag as inappropriate content
Indeed, radio still has that innate magic about it that can move, if not mountains, then, very large hills. When a savvy buyer like Nancy comes along - even better.
Imagine what might happen were we (as programmers and producers of commercial content) to pay some more attention to our own knitting.
Meanwhile, I believe both Nancy and Ed were being overly p.c. in their admonishment of radio for its lack of attention to the production of commercials. Most spots doth sucketh large - and have done for decades.

- Ronald T. Robinson

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