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"Radio Needs To Be Fearless."



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(8/18/2012 10:07:42 PM)   Flag as inappropriate content
Mike Sheehan is correct when he says that radio salespeople are "only as good as the product they sell" ... Much of FM radio today is voice-tracked, with absurdly long commercial cluster breaks of 10 to 12 commercials in a row. People TUNE OUT of those long breaks (check the PPM ratings). That is shafting the advertiser, and sticking the salespeople with a very weak, non-creative product.
- Bob MacKay
(8/18/2012 12:04:52 AM)   Flag as inappropriate content
So long as there's money in "complacent", "superficial" and "gutless", "fearless" isn't about to get a passing consideration - even while Mike is straight-on accurate.
- Ronald T. Robinson


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