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What Mobile Ad Stats Mean For Radio



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(8/16/2012 6:34:05 AM)   Flag as inappropriate content
This is another of Radio Ink's 'must read" articles: Ivan Braiker gives detailed reasons as to "why" radio needs to act.

Most important is his "...the time to take advantage of the influx in consumer interest to receive meaningful mobile interaction with brands is now."

Only, the radio industry needs to understand this is a time of experimentation. It's time to drop the status quo approach to how a radio station's ad is presented. Carrying the old approach to this new distribution vehicle of mobile simply won't work.

- Ken Dardis


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