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What Is Nielsen's Plan For Radio?
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Nielsen's Farshad Family


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CBS Radio Revenue Decreases 2%



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(8/2/2012 9:09:10 PM)   Flag as inappropriate content
In medium and major markets, many FM music stations are running 12 commercials or more, in a break!! We have timed commercial breaks that run over 8 minutes. No TV break ever runs that long, including on cable networks. So, local direct advertisers that need direct RESULTS, are going more to cable advertising. This is a key reason that radio advertising is not growing. ... Running 45 minutes of "non-stop music" works to manipulate PPM ratings, but audiences tune out on the cluster breaks.
- Bob


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