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Radio 2012. Which Way Is Up?



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(7/13/2012 11:07:14 PM)   Flag as inappropriate content
And now you want to compound the felony.

How deep a hole do you want to dig for yourself?

Here is your exact quote, word-for-word, which I
shall email to RADIO INK for confirmation.

"I also worked with the Google implementation to establish its online audio ad delivery system, sat on the board of DiMA (look itv up) for 5 years, and have actively lobbied in Washington on behalf of streaming radio multiple times with Toim Westergren )Pandora)."

How do you like your exact quote now?


- Dave Giff Gifford
(7/13/2012 9:59:52 PM)   Flag as inappropriate content
Re: "on behalf of Tim Westergren (Pandora)".

Jeez Dave. On top of a few insanely angry emails to me, you can't even get the quote right. I mentioned nothing about "on behalf of Tim Westegren." The correct quote is "...and [I] have actively lobbied in Washington on behalf of streaming radio..." Yes, Tim Westergren was also there. That's what the word "with" means.

As for "being a producer," perhaps it would be best to add all the additional items I listed out for you.

Please. This tirade is getting old. and now you want to take it public?

Wouldn't it be better to address my original comment?

-
(7/13/2012 8:17:21 PM)   Flag as inappropriate content
The above comments were not written by a Radio
owner, GM or SM, although he was an AE briefly
(it's not for everyone!). Background? Talent, Music Director, Programming, although he did lobby several times in D.C. "on behalf of Tim Westergren (Pandora)". Besides being a producer
of Radio/TV commercial, to be fair, he IS a recognized Internet expert. For full disclosure go to rbr.com and read his article on sales...an article so dated he could have written it in 1996.


- Dave Giff Gifford
(7/12/2012 7:40:37 AM)   Flag as inappropriate content
These words are a great example of why radio is behind the curve. Instead of taking what is available and understanding how to use it properly, the author appears to have recently learned the <font size> <font color> and <center> attributes for HTML and overdoses in its use.

I've been around radio advertising for a lot of years and can't get close to understanding his message.

There are more than 2 miscues here, but all that's needed is to point to these:

1) "Never mind General Motors dropped facebook because 'it didn’t work'." Please, Mr. Gifford, research what happened with GM and FB - you'll discover that this is not the case at all. GM is considering a return to FB advertising - http://bit.ly/PmDw8x

2) As for "In 2012, Selling Interactive is Radio's 'Gold Rush'." The Gold Rush happened in 1999 - http://bit.ly/Lbzgme - and radio missed it.

Mixing radio with interactive advertising isn't as easy as is being portrayed; which is the problem that folks like Mr. Gifford don't understand, and the reasons why his style of selling radio advertising continues to diminish in value.

- Ken Dardis


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