Current Issue:



In the April 7 issue:
What Is Nielsen's Plan For Radio?
On The Cover:
Nielsen's Farshad Family


Click here to subscribe to Radio Ink.






Radio Ink Writers




















User Feedback

Radio's "One Thing"



Add a Comment

(3/8/2014 7:11:45 PM)   Flag as inappropriate content
Radio Ink Magazine replica bags
replica bags http://www.itbag-china.com

- replica bags
(7/14/2012 10:56:59 PM)   Flag as inappropriate content
That does seem interesting, although it would actually require me to know those kind of things. I am not a big fan of laying everything out either, although I do it anyway. I assume the rationale is to give people a reason to stay tuned through the break. There are certain programs, like Dateline on NBC, that if you took out all the teases, you'd only have a 7 minute program. I feel like I'm listening to Kim Komando every time I watch it. (She does that too.)
- Ted
(7/14/2012 4:00:52 PM)   Flag as inappropriate content
It's okay, Ted. What I'm talking about is the opposite of what every on-air presenter (that I know of) is doing. :)

As to the question of what's coming up: I'm not a huge fan of telegraphing anything on which a listener can decide before the song comes on. For example: Simon and Garfunkel's first hit was "Sound of Silence". Instead of promoting the cut, I would urge a jock to go behind the scenes and be vague about it. In this case, it would be "... a song that was completed after the artists left the studio and became a hit without their even knowing it."

It becomes obvious which promo is likely to maintain more audience interest.

- Ronald T. Robinson
(7/13/2012 11:28:14 PM)   Flag as inappropriate content
Ok, this seems like the opposite of what I do, but I will admit that I have zero training. What do you think about the practice of saying what's coming up right before a commercial break?
- Ted
(7/13/2012 12:17:18 PM)   Flag as inappropriate content
Yes, Ted. It does include the implication because of the included demand for behavior ("join").

Better to say something along the lines of: "Kirby is inviting listeners to come out and be a part of the activities."

Listeners then have the option to include themselves or not. But they have not been shabbily singled-out and they haven't been given direct instructions.

- Ronald T. Robinson
(7/13/2012 9:24:59 AM)   Flag as inappropriate content
Does that include the "implied you"? For example, if I say " join Kirby as he broadcasts live from..." I am really saying "you join Kirby as he broadcasts live from..."
- Ted
(7/13/2012 6:52:12 AM)   Flag as inappropriate content
Fair question from Ted.
I urge him and every other on-air presenter to stop using the word "you" as-if there was only one single listener and as-if everything that he says applies to and is accurate for that listener.

Even in that (above) sentence, I was able to transmit the message without replying directly to Ted as a "you". (I could have, though, as he did identify himself originally - something which no jock has the luxury to enjoy or exploit.)

- Ronald T. Robinson

  Next ->

Add a Comment



 
Advertisements

Advertisements