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(1/29/2013 2:40:03 PM)   Flag as inappropriate content
Cristiano ronaldo refused to crisis, real problems in otherwise
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(1/27/2013 9:43:04 PM)   Flag as inappropriate content
The public spread team difficult belt, palmer degree fire eyebrows
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Since 2009, after the team great situation decline stage, Newcastle fans probably already used to disappointment. This is because the Newcastle usually shame-awareness then yong. However, they have tasted the taste of success, but never the digestion. They have three times into the champions league, the achievement than Manchester city, tottenham and everton and well. They

- srhqojc
(7/23/2012 5:32:59 PM)   Flag as inappropriate content
Book publishers said "If they're listening to radio, they are not reading books!". But today we know that new media does not replace old media. We simply add it to the mix.

But companies DO die off when they fail to innovate!

It's so simple: we convert radio ads to video so they can generate digital revenue on a stations website. Everybody wins! Our radio clients are enjoying the biggest sales bonanza in internet history: Internet video! On air? Online? It's all revenue.

- E Brian Johnson
(7/8/2012 12:11:30 AM)   Flag as inappropriate content
Thanks for the clarity, Loyd. And yes, I do appreciate what is now the necessity - albeit unwelcome - of a station having a web presence.

And yet, as I was reading your (below) response, a couple of issues came to mind and in a way they both relate to the two of us - only with different sets of expertise and, of course, priorities.

As you so eloquently present it, the business of having a powerful web presentation is not one for amateurs or tinkerers. Likewise, the programming of a radio station, its commercial production and Talent performances are also not for cement-shoed traditionalists or part-time cobblers.

Reaching and influencing larger audiences is no longer a job for someone who might be semi-interested or think it might be fun - just for the hell of it. Rather it is a job for those with leading edge understanding of the technologies they apply. And you, are one of those.

If there is any contention in our positions, it is only one of priorities. I'm a believer that the very first priority is Programming. But then. that's where my own interests and expertise lies. I couldn't discuss online presentations if it was really important or if there was money in it. That I leave alone and defer to you. :)

- Ronald T. Robinson
(7/7/2012 10:31:14 PM)   Flag as inappropriate content
Ronald, I understand the concern. I should point out that the primary signal of broadcasters is simply the most important product and source of revenue for broadcasters. That signal should be treated with the respect it deserves of being the primary concern for personalities. However, the power and progress listeners (consumers) to have more control over product choice should not be ignored and will not be limited by avoiding social media and failing to embrace their chosen social media environments on line. Listeners have more choices and they are participating in very high levels with a variety of social media sites.

The 800,000,000 people on Facebook prove that adaption of social media is more than a fad. Run the numbers in your market. If we worry that personalities will destract listeners from your primary signal by participating in social media, what if they are not in the social media "stream" of listeners and venture off because our local radio stations and personalities are not there at all?

If your on-air personalities are leading listeners only to the web, then that is a problem. The size of that problem will also be determined by how easily your website points to your quality on-air product and specific features important to your listeners.

By the way, many of the concerns with distraction can and should be cured as you set the strategic plan for what the goal is for your social media. That happens before the personalities are executing anything in social media.

I constantly recommend to everyone that they focus on the benefits for their consumers (listeners) and really offer them engagement and connection on their social media ground. Additionally (but not less of an issue at all), social media should give content important to your target, engagement AND a pointer to your on-air signal. This can be in the form of an on-air feature or benefit for listeners that they cannot get anywhere else. This kind of overall engagement will help loyalty grow - not deminish.

True engagement based upon the interests and passions of your targeted listeners will simply grow loyalty. That is worth working to establish in social media for the good of your radio stations.

- Loyd Ford
(7/6/2012 7:02:53 PM)   Flag as inappropriate content
Here's my concern, Loyd.
When an on-air presenter is enthusiastically promoting the station website - their job - they make the site sound more appealing than anything on the air at the time.
The irony, of course, lies in that the better they are at driving traffic to the web page, the more actual listeners they are losing. Seems like a Lose a lot/Win a little kind of scenario to me.

- Ronald T. Robinson
(7/3/2012 8:59:28 AM)   Flag as inappropriate content
If you avoid social media interaction and engagement in places other than your on air signal, you risk additional disconnection. Social media offers the possibility of emotional connection. It is true that you have to think about what your content does to either bring listeners to you or roll them away. However, the risk is worth it if your effort and content is correct. This is exactly why all or most all of your social media should involve a call to action or at least a pointer to the signal, an event or feature on the signal or some encouragement to be a part of the fun on the signal. Good comment with a lot for broadcasters to think about as they approach different vehicles for connection though.
- Loyd Ford

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