Making Radio Stronger In A Disaster
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The Legendary Al Ries: "Radio Playing Too Many Ads"
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(6/25/2012 8:39:01 AM) Flag as inappropriate content
While Mr. Ries got the brain hemispheric distinctions a little discombobulated, his intuitions and opinions still have a strength of their own
We radio-folk have yet to come to an understanding of how our medium works. And until that happens, there is little chance we will be in a position to exploit the potentials that are still inherent in the medium.
I particularly appreciated his position on radio having the capacity to take another shot by featuring Personalities. I would urge those personalities be live and local... for all the known and well-rehearsed reasons.
Too many ads? Impossible!! He is obviously not the station owner!
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Add a Comment
(6/25/2012 8:39:01 AM) Flag as inappropriate content
While Mr. Ries got the brain hemispheric distinctions a little discombobulated, his intuitions and opinions still have a strength of their own
We radio-folk have yet to come to an understanding of how our medium works. And until that happens, there is little chance we will be in a position to exploit the potentials that are still inherent in the medium.
I particularly appreciated his position on radio having the capacity to take another shot by featuring Personalities. I would urge those personalities be live and local... for all the known and well-rehearsed reasons.
- Ronald T. Robinson
(6/25/2012 8:19:17 AM) Flag as inappropriate contentToo many ads? Impossible!! He is obviously not the station owner!
- Maynard Meyer
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