Current Issue:

Current Issue

On The Cover:
Cumulus Chairman Jeff Marcus

Click here to subscribe to Radio Ink.

Radio Ink Writers

User Feedback

Has Jelli Reinvented The Radio Spot?

Add a Comment

(5/7/2012 8:37:51 PM)   Flag as inappropriate content
One of the reasons that radio's revenue suffers is because the majority of radio spots are poorly written/produced and do not engage with listeners. Therefore radio is not producing the results for clients that it is capable of.

Perhaps the Jelli feedback model will provide the feedback and the wakeup call to managers to focus more resources on good copywriting and production.

Regards Rod

- Rod Harvey
(5/3/2012 8:11:32 PM)   Flag as inappropriate content
As has already been mentioned, if radio was the internet - maybe,
Meanwhile the implication includes that everybody in the audience was cognizant of their own thinking and purchasing activities. It is also presumed they have a willingness to participate with an accurate recall of their own motivations and behaviors.

Radio is a spectacular and spectacularly under-appreciated medium with very exotic, sophisticated and complex attributes - about which most of us know very little. Another gizmo is unlikely to move this radio-project along.

- Ronald T. Robinson
(5/3/2012 2:08:50 PM)   Flag as inappropriate content

Mobile = money, and we've just scratched the surface. Even the owner of a back-woods gas station understands the value of being on Page 1 of Google.

Terrestrial radio stations will soon be valued by the pound (as in how much the scrap steel in the stick weighs).

The only thing constant in life is change.

- Will Baumann
(5/3/2012 1:25:24 PM)   Flag as inappropriate content
Sice one has to have access to the Internet for this, then one might as well listen to Pandora. Jelly will be a flop.
- Smitty

Add a Comment