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Top 10 Musts For Your Loyal Listener E-mails

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(1/29/2013 9:50:38 PM)   Flag as inappropriate content
KaLanKa: never doubted cristiano ronaldo, he scored
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About jose mourinho has missed a golden globe, KaLanKa commented that: "he did in work, and then go to see his son. There is no son together better work, so there's nothing to question."
In the real Madrid 4-0 celta after the game, real Madrid KaLanKa teaching assistant at the press conference, he talked about xabi alonso body, said: "you know he neck by the impact, at that time very p

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(1/28/2013 5:38:18 AM)   Flag as inappropriate content
Rival boss chaff: I hope cristiano ronaldo gatekeepers Kathy charge
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The royal society's boss have tower against real Madrid before an interview said: "I hope the porters cristiano ronaldo, Kathy department job right winger, but I think jose mourinho won't listen to me. But seriously, no matter who were for real Madrid, we are the high level goalkeeper. Real Madrid player is a threat, the forward this ze horse, higuain, cristiano ronaldo, mid

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(4/9/2012 10:10:42 AM)   Flag as inappropriate content
A loyal listener email is basically like a mini-published tabloid. The "articles" or points of interests are designed to be brief, but they are also designed to give listeners a variety of interesting subjects. Many loyal listener emails these days are ads for clients or contesting only.

By sharing loyal listener email that focuses on a very brief note from a personality but is surrounded by a variety of interesting choices, you create engaging content that does not end up deleted because it didn't interest the listener or it was simply an ad (like most are now).

I want to be careful to point out that your loyal listener email should be brief and should engage listeners visually. You want to create a treat for listeners that has real value. Not simply an ad.

Thank you.

- Loyd Ford
(4/9/2012 8:53:36 AM)   Flag as inappropriate content
Effective commercial copywriters struggle to get a client to focus on one thing, a single benefit. Why would this ad (a request for someone's time) be any different? Thank the recipient for opening the email with a short bit of valued/inside information, and maybe a reward (not a coupon or something that requires a purchase). Otherwise you will teach recipients to delete without opening.
- Pete E

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