Making Radio Stronger In A Disaster
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Over The Cliff
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(3/31/2012 4:43:10 PM) Flag as inappropriate content
That's the mission, Steve - helping the executive branch to get a grip. But only a good, solid, advantageous grip will do.
The problem as I see it, being a long ago participant in that twilight zone of show biz we call radio, is that it's viewed as an Industry, with a capital "I," rather than an art form.
The moment that the marketroids and the bean counters got hold of the levers was the moment that all was lost.
The Internet's now where the creativity happens. At least until the marketroids and bean counters get that fully in their grasp.
What, I wonder, is so "magic" about an eight-fold return on investment...? Tried mutuals, real estate or lotteries lately?
Still, I believe this is an achievable and even reasonable number.
My owners always did a lot better than that on me. And it got better year after year. Plus, as pointed out: the alternative doth truly suck heavily.
(Swamp Dance music estab and up...)
The difference is not so much in the cost as it is the quality of the content. More often than not you get what you pay for and sadly music radio is only concerned about the cost not the quality. It really is a simple equation, "People - Product - Profit" the only catch is you can't change the order, well you really shouldn't. Today its more like "Profit - Product - People". We have a lot of companies that don't realize the assets are not the transmitters and towers but rather the people. Until that changes the industry will continue to trend down.
Ah, yes. The old, "If you build it, they will come" mentality.
The comment is right. Radio's percentage of the advertising revenue, both national and local, has been essentially flat for 30 years or more. Let's say I have a choice of spending $160,000 or $20,000 a year on talent. Is my investment of eight times the money going to pay off with more than eight times the revenue or ratings? Probably not. It's bad business. BTW, all industries grow, mature and die. Yours is no different.
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(3/31/2012 4:43:10 PM) Flag as inappropriate content
That's the mission, Steve - helping the executive branch to get a grip. But only a good, solid, advantageous grip will do.
- Ronald T. Robinson
(3/31/2012 1:21:20 PM) Flag as inappropriate contentThe problem as I see it, being a long ago participant in that twilight zone of show biz we call radio, is that it's viewed as an Industry, with a capital "I," rather than an art form.
The moment that the marketroids and the bean counters got hold of the levers was the moment that all was lost.
The Internet's now where the creativity happens. At least until the marketroids and bean counters get that fully in their grasp.
- Steve
(3/29/2012 3:23:21 PM) Flag as inappropriate contentWhat, I wonder, is so "magic" about an eight-fold return on investment...? Tried mutuals, real estate or lotteries lately?
Still, I believe this is an achievable and even reasonable number.
My owners always did a lot better than that on me. And it got better year after year. Plus, as pointed out: the alternative doth truly suck heavily.
(Swamp Dance music estab and up...)
- Ronald T. Robinson
(3/29/2012 11:16:44 AM) Flag as inappropriate contentThe difference is not so much in the cost as it is the quality of the content. More often than not you get what you pay for and sadly music radio is only concerned about the cost not the quality. It really is a simple equation, "People - Product - Profit" the only catch is you can't change the order, well you really shouldn't. Today its more like "Profit - Product - People". We have a lot of companies that don't realize the assets are not the transmitters and towers but rather the people. Until that changes the industry will continue to trend down.
- Don
(3/29/2012 9:43:29 AM) Flag as inappropriate contentAh, yes. The old, "If you build it, they will come" mentality.
The comment is right. Radio's percentage of the advertising revenue, both national and local, has been essentially flat for 30 years or more. Let's say I have a choice of spending $160,000 or $20,000 a year on talent. Is my investment of eight times the money going to pay off with more than eight times the revenue or ratings? Probably not. It's bad business. BTW, all industries grow, mature and die. Yours is no different.
- Devon
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